Compiling a list of frequently asked questions that your ideal customers want answered.
Since buyers have more choices available to them than ever before, they also seem to have more questions than ever before. Fortunately, you’ll notice there are some right questions that are asked more frequently than others. How does it work? How long does it take? How much does it cost? You could also schedule 20-minute meetings with 3 of your prospective customers and give them an opportunity to ask all sorts of questions about your business.
Take note of the questions that arise the most and rehearse your responses. This will also help you anticipate and answer buyer concerns and objections during sales presentations. You can even have a list of frequently asked questions along with your answers posted on your website and included in other marketing materials. This will help create a better-informed customer which could shorten the sales cycle.
Compiling a list of frequently asked questions that your ideal customers want answered, and rehearsing your answers, will help increase your product knowledge and ultimately better position you as an expert.
Learn the importance of compiling a list of frequently asked questions, right here in this video.
In this video:
00:22 Why you need FAQs
00:42 Where to list FAQs
01:10 What you must do right now
Hi everyone, it’s Tom Abbott here, founder of Soco Sales Training, sales trainer, coach, keynote speaker and author of ‘The SOHO Solution: 21 Selling Strategies For Growing Your Small Business’ with a tip on how you can increase sales and grow your business.
Why You Need FAQs
Because buyers have more choices available to them than ever before, they also seem to have more questions than ever before. How does it work? How long does it take? How much does it cost? Take note of the questions that arise most often and rehearse your responses.
Where To List FAQs
You can even have a list of frequently asked questions, along with your answers, posted on your website and included in other marketing materials. Doing this will help create a better-informed consumer, which could shorten the sales cycle. Wouldn’t you prefer having customers call you who already know the answers to these questions and simply want to ask how quickly they can get started with you?
What You Must Do Right Now
Your task today is to compile a list of frequently asked questions. Make a list of five, ten or twenty questions. Then formulate your answers to those questions. This will help you answer objections more confidently and close more sales.