The SOHO Solution: 21 Selling Strategies For Growing Your Small Business is the success manual that home based businesses, small business owners and home office entrepreneurs have been looking for. This is an easy-to-read, highly practical book, where in 21 weekly lessons, you’ll learn sales and marketing strategies and techniques to help you stop struggling and start selling!
The strategies introduced in weeks 1 through 6 cover customer fundamentals. These strategies teach you how to save time and money by better understanding your customers and finding more effective ways of reaching them. Weeks 7 through 11 address the second area, product fundamentals. These strategies deal with the importance of branding yourself and your business. The third area, presentation fundamentals, is covered in weeks 12 through 16. These strategies teach you how to convert more leads into sales. Weeks 17 through 21 focus on the fourth area, relationship fundamentals. These strategies demonstrate how your relationship with yourself and others greatly impacts your sales. By applying the twenty-one weekly strategies in this book, you’ll soon begin attracting your ideal target customer, differentiating yourself in the marketplace and converting more leads into sales.
eBook: Delivered in 3 formats (epub, pdf and mobi) compatible with most ebook readers including: iPad, Kindle and others.
Interview with Tom Abbott about The SOHO Solution
“The SOHO Solution is a small book with a BIG payoff. This is an easy-to-read, highly practical book, where in 21 short weekly lessons, you can transform your sales from good to great.” –Dr. Tony Alessandra, author of The Platinum Rule for Sales Mastery and Collaborative Selling.
“They say, nothing happens until someone sells something. If you’re looking to increase your income and happiness as a successful small business owner or sales professional, this book is a must read.” –Dr. Peter Legge, chairman, CEO, publisher, Canada Wide Media Limited and author of Make Your Life a Masterpiece.
“The SOHO Solution is the success manual that small business owners and sales professionals have been looking for. I’ve read scores of books on success in sales and this is one of the most practical and effective ones I’ve ever seen.”
–Jim Cathcart, author of Relationship Selling and The Acorn Principle.
About the Author
Tom is a Singapore-based Canadian sales trainer, coach and author of “The SOHO Solution”. For more than ten years, he has been working with small and large businesses worldwide to help them increase sales. He has appeared as a guest on radio 938LIVE (Singapore), BFM 89.9 (Malaysia), BITR (Chicago) and and is a regular contributor of sales articles published in The Business Times newspaper, The Straits Times newspaper and The Singapore Marketer magazine.