Sales Skills

Sales is a skill that needs to be practiced, learnt and developed to be successful. In our sales skills articles, you can find the essential strategies all sales professionals, business development representatives and agents need to implement.

4 Tips To Improve Room Sales | Hotel & Event Sales Training

Hospitality Sales, Sales Skills / By

Challenges Facing Hotel & Event Sales Managers SOCO/ Sales has delivered multiple hotel sales training sessions for dozens of properties across Asia. With a particular focus on increasing team knowledge and application skills to increase room sales. Over time, we noticed all hotel sales managers face similar challenges – particularly the need to sell many rooms each […]

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Studying your Competitors

Differentiation, Sales Skills, Sales Training Videos / By

Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so

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Social Media Fundamentals: Part 1 of 2

Sales Skills, Social Selling / By

Social Media Fundamentals Back when I was a top-performing financial services agent, some of the most effective ways of reaching prospective customers included cold-calling, consumer shows, and print advertising. For small business owners and sales professionals today, communication with prospective customers is becoming increasingly difficult, as customers become increasingly unreachable. With more and more people,

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Getting Your Foot In The Door with Prospects

Prospecting, Sales Skills / By

“Getting Your Foot in the Door with Prospects” by Tom Abbott, Soho Sales Coaching on pages 52-53 of the Oct-Dec 2010 edition of The Singapore Marketer Before I started coaching sales managers and delivering in-house sales training, I was a top-performing financial services agent. Well, I wasn’t always a top-performer…and I certainly didn’t start out

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Weekly Sales Performance Improvement Plan Template For Reps

Sales Skills, Sales Training Videos / By

Chances are you’re here because you’re worried about your (team’s) sales performance. If you’re the former, you’ve probably heard of the dreaded sales performance improvement plan as a bad omen. Yet, it doesn’t deserve this reputation. While it’s true that some sales PIPs often prelude termination in extreme cases, it’s not the purpose. Rather a

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