Sales is a skill that needs to be practiced, learnt and developed to be successful. In our sales skills articles, you can find the essential strategies all sales professionals, business development representatives and agents need to implement.
Inbound marketing may be today’s biggest trend, but despite what other people may tell you, cold calling is not obsolete. The truth is that when a sales team uses it correctly, it is still one of the most effective methods for creating new leads, establishing high-value sales opportunities for your business, and developing your network. It is part […]
How to Master the Art of Cold Calling Read More »
What Makes Storytelling in Sales So Powerful? Storytelling as a sales strategy? Believe it or not, study after study shows that people are more receptive to stories than almost any other type of communication. Our brains are designed not only to crave stories but to remember them and pass on meaningful ones to others. That’s
Storytelling As A Sales Strategy Read More »
Markets, industries, and trends are constantly changing, becoming a complex and competitive landscape only worsened by ever-increasing digitalization and globalization. For many professionals, their job competition continually expands, leaving many wondering how to stand apart and stay on top of all these moving parts. Most don’t realize employers look for skills rather than checking your
The Importance of Becoming a Lifelong Learner Read More »
By asking your prospect the right questions, you can find out exactly what they’re looking for and what’s in the way of them saying ‘yes.’ These questions will help move them down the sales funnel. Have you hit a roadblock in your sales pitch and are confused about what to do next? Try asking a
Questioning Cheat Sheet: 10 Questions To Move A Sale Forward Read More »
When trying to sell a product or service, you could tell your prospect how great it is or tell them a true story of how it improved someone’s life or business. Let’s take a tech company for an example; the salesperson could either say our software increases productivity, or they could share the story of
Using Stories to Demonstrate Value Read More »
Without a clear sales roadmap, you risk losing your prospects due to skipping vital steps in the sales process. Do you know what actions you or your prospect must take to close a sale? Do you know where your current prospects are along your sales roadmap? To develop a sales roadmap customized for your business,
Sales Roadmap – Stay Focused on Closing the Sale Read More »
Challenges Facing Hotel & Event Sales Managers SOCO/ Sales has delivered multiple hotel sales training sessions for dozens of properties across Asia, with a particular focus on increasing team knowledge and application skills to increase room sales. Over time, we noticed all hotel sales managers face similar challenges – particularly the need to sell many rooms each
4 Tips To Improve Room Sales | Hotel & Event Sales Training Read More »
Identifying people as prospects (prospecting) is a very important aspect of selling. You qualify your prospects by asking three questions. I call these the 3 ‘As’ of qualifying: Always keep these three questions in mind and keep refining your prospect list to help you avoid wasting time calling on people who are unlikely to do
Qualify your Prospects and Sales Leads Read More »
“Getting Your Foot in the Door with Prospects” by Tom Abbott, Soho Sales Coaching (previously called), on pages 52-53 of the Oct-Dec 2010 edition of The Singapore Marketer Before I started coaching sales managers and delivering in-house sales training, I was a top-performing financial services agent. Well, I wasn’t always a top performer…and I certainly
Getting Your Foot In The Door with Prospects Read More »