Too many companies think they have a marketing issue, when in fact they have a sales issue. Yes, sometimes there is room for marketing to improve, but what I like to look at is are those leads being handled effectively? Or are they being wasted on untrained reps? In this episode, Tom Abbott uncovers the issues that arise from untrained sales reps.
Sales reps can fine tune their sales skills with our online sales training platform – SOCO Academy.