Sales Skills

Sales is a skill that needs to be practiced, learnt and developed to be successful. In our sales skills articles, you can find the essential strategies all sales professionals, business development representatives and agents need to implement.

4 Tips To Improve Room Sales | Hotel & Event Sales Training

Challenges Facing Hotel & Event Sales Managers SOCO/ Sales has delivered multiple hotel sales training sessions for dozens of properties across Asia. With a particular focus on increasing team knowledge and application skills to increase room sales. Over time, we noticed all hotel sales managers face similar challenges – particularly the need to sell many rooms each …

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Why Developing Your Expert Power In Sales Is Crucial For Success

First of all, I want to take a moment to applaud you for investing your time in reading to this post. By doing so, you’re taking a step toward developing yourself professionally. There are varying types of power that exist in a sales environment. However, these powers usually fall into two categories; formal power (related …

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Studying your Competitors

Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so …

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Social Media Fundamentals: Part 1 of 2

Social Media Fundamentals Back when I was a top-performing financial services agent, some of the most effective ways of reaching prospective customers included cold-calling, consumer shows, and print advertising. For small business owners and sales professionals today, communication with prospective customers is becoming increasingly difficult, as customers become increasingly unreachable. With more and more people, …

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Getting Your Foot In The Door with Prospects

“Getting Your Foot in the Door with Prospects” by Tom Abbott, Soho Sales Coaching on pages 52-53 of the Oct-Dec 2010 edition of The Singapore Marketer Before I started coaching sales managers and delivering in-house sales training, I was a top-performing financial services agent. Well, I wasn’t always a top-performer…and I certainly didn’t start out …

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Weekly Sales Performance Improvement Plan Template For Reps

Chances are you’re here because you’re worried about your (team’s) sales performance. If you’re the former, you’ve probably heard of the dreaded sales performance improvement plan as a bad omen. Yet, it doesn’t deserve this reputation. While it’s true that some sales PIPs often prelude termination in extreme cases, it’s not the purpose. Rather a …

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