Sales Skills

Sales is a skill that needs to be practiced, learnt and developed to be successful. Therefore, in this section, you can find the essential sales skills all sales professionals, business development representatives and agents need to implement.

2020 forced businesses to change to match the turbulent wave of unprecedented events rapidly. With work and life environments turned on their head, 2020 quickly exposed many sales professionals’ skill gaps – critical selling skills they didn’t think they needed just months before.

As 2021 continues to bring change and the need to adapt, companies need to enable their sales teams to evolve their sales strategies to change time. Sales teams can no longer get by with just having basic sales skills.

In Sales Skills, you can find everything from negotiating, prospecting, qualifying, and even just communicating  – we have something for everyone to learn.

Our complete sales training system

SOCO’s complete training system ensures that you and your team will outlast short-term goals by developing long-term selling behaviours.
The SOCO® Selling™ methodology is implemented by multitudes of industry-leading companies around the world. Including UOB, SingTel, Spotify, ZenDesk, Millennium Hotels and Maersk, to name a few.
Whether you have a sales team of one or one thousand, our program is designed to get your sales staff trained quickly and efficiently. 
Learn today & implement effective techniques tomorrow!

4 Tips To Improve Room Sales | Hotel & Event Sales Training

Challenges Facing Hotel & Event Sales Managers SOCO/ Sales has delivered multiple hotel sales training sessions for dozens of properties across Asia. With a particular focus on increasing team knowledge and application skills to increase room sales. Over time, we noticed all hotel sales managers face similar challenges – particularly the need to sell many rooms each …

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Why Developing Your Expert Power In Sales Is Crucial For Success

First of all, I want to take a moment to applaud you for investing your time in reading to this post. By doing so, you’re taking a step toward developing yourself professionally. There are varying types of power that exist in a sales environment. However, these powers usually fall into two categories; formal power (related …

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Studying your Competitors

Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so …

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Social Media Fundamentals: Part 1 of 2

Social Media Fundamentals Back when I was a top-performing financial services agent, some of the most effective ways of reaching prospective customers included cold-calling, consumer shows, and print advertising. For small business owners and sales professionals today, communication with prospective customers is becoming increasingly difficult, as customers become increasingly unreachable. With more and more people, …

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Getting Your Foot In The Door with Prospects

“Getting Your Foot in the Door with Prospects” by Tom Abbott, Soho Sales Coaching on pages 52-53 of the Oct-Dec 2010 edition of The Singapore Marketer Before I started coaching sales managers and delivering in-house sales training, I was a top-performing financial services agent. Well, I wasn’t always a top-performer…and I certainly didn’t start out …

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Weekly Sales Performance Improvement Plan Template For Reps

Chances are you’re here because you’re worried about your (team’s) sales performance. If you’re the former, you’ve probably heard of the dreaded sales performance improvement plan as a bad omen. Yet, it doesn’t deserve this reputation. While it’s true that some sales PIPs often prelude termination in extreme cases, it’s not the purpose. Rather a …

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