Sales is a skill that needs to be practiced, learnt and developed to be successful. In our sales skills articles, you can find the essential strategies all sales professionals, business development representatives and agents need to implement.
If you struggle to close deals, you’re far from alone. An unsurprising 35% of salespeople say closing the sale is a challenging part of their job. Yet, if you’ve done everything right up until then, asking for the sale should come easily. But we know that isn’t always the case as sales processes and customers […]
15 Top Sales Closing Techniques To Increase Close Rates Read More »
If you’ve ever tried to get a meeting or presentation in with a C-level executive, then you know how hard it is to connect with these key decision-makers. Not only are the needs and motivators of the C-Suite far more complex than selling to other stakeholders, but they also have a laser focus on achieving
The Ultimate Guide To Selling To The C-Suite Read More »
Regardless of whether you’re beginning the hiring process, are looking to be employed as a sales manager yourself – or just want to ensure you’re on the right track to becoming a great sales manager – you’re in the right place. References, a well-crafted curriculum vitae, and reputation can only take you so far when
11 Must-Have Qualities Of ALL Great Sales Managers Read More »
Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so
Studying your Competitors Read More »
58% of consumers are not brand loyal. So how do you stand apart from the competition and capture the attention and hearts of customers? By discovering what sets you apart from other solution providers. You must establish your identity, command your market share, and sell more. It’s time for you to find your business niche
How To Win More Deals With Brand Differentiation Read More »
Whether you’re looking for a new challenge or need to understand who you’re hiring to manage your accounts -you’re in the right place. Key account management requires various skills. From closing sales to nurturing relationships, excellent communication skills and market expertise. But it doesn’t stop there. Below, we’ve outlined the 9 attributes of a successful
9 Must-Have Skills for Key Account Managers Read More »
In the competitive landscape of today’s business world, standing out from the crowd is essential for success. While many focus on conventional strategies like sales tactics and networking, there’s a potent yet often overlooked force that can elevate individuals to new heights of influence: expert power. Expert power isn’t just about being knowledgeable; it’s about
Why Developing Your Expert Power In Sales Is Crucial For Success Read More »
At SOCO/ Sales Training, we’re all about giving you the upper hand in sales, even in unpredictable times. That’s because, as a sales leader in the dynamic world of B2B, staying ahead of the competition requires continuously honing of your skills and adopting cutting-edge strategies. Remain at the forefront of the industry and discover our
8 Sales Leadership Development Programs You Can’t Afford to Ignore Read More »
Feel as if you’re firing off thousands of valuable emails to prospects, just to never get a response? About one-third of people decide to open an email just by looking at the subject line. So, it’s important to find a catchy email subject line. Prospects are constantly prioritizing their time, especially when it comes to their
89 Surefire Sales Email Subject Lines: Hook Prospects First Time Read More »
When faced with the sudden silence of an unresponsive prospect, most salespeople give up because they interpret silence as rejection. When the reality is, if you want to book more meetings, close more deals, and ultimately be more successful – you need to have a plan for following up with quiet leads. We know interacting
Best 4 Step Follow-Up Email Template To Engage Unresponsive Prospects Read More »
