sales articles

Understanding The Consumer’s Decision-Making Process In Sales

Decoding The Consumers Decision-Making Process In Sales

You’re probably reading this post to learn how to sell. But it’s more beneficial for you to understand how and why customers buy. Understanding the consumer’s decision-making process is paramount to achieving success. The ability to anticipate and respond to the needs and preferences of potential buyers greatly influences your sales outcomes. In this article,

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10 Sales Needs Analysis Questions You Should Always Ask Prospects

10 Sales Needs Analysis Questions You Should Always Ask Prospects

Too many salespeople try to sell before understanding prospects’ most pressing challenges. To illustrate, can you imagine a doctor giving you a prescription before understanding your symptoms? Of course not. That’s why salespeople create a needs assessment, also known as a sales needs analysis. We use it as a checklist or diagnostic tool with our

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A Guide To Objection Handling

The Ultimate Guide to Overcoming Objections in Sales

In a perfect world, prospects will be easy to qualify, move through the sales pipeline with ease and have absolutely no sales objections. Unfortunately, we don’t live in a perfect world. If prospects didn’t have objections – they would’ve bought your product already! That’s why objection handling is just half the fun in sales, so keep reading

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What Assets are Needed to Succeed in Sales?

What do you think of when you hear the word “asset”? Gold, money, property usually come to mind, but I’m talking about assets in sales. Useful or valuable qualities needed to succeed in the sales profession. Also read: 3 Ways To Use Artificial Intelligence (AI) for Sales Training S.E.L.L.I.N.G. is an easy acronym for the

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4 CRM Best Practices | How To Organise Prospecting Information

If you’re struggling to organise your prospecting information, you probably already know that you need a customer relationship management tool (CRM). Perhaps you have one, and you’re still not sure exactly what you’re doing – don’t worry, that’s why we created this guide to the 4 top CRM best practices that we swear by. Also

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How To Engage Prospects To Win More Deals

As a salesperson, you know that prospects always have three basic qualifications: a need for your product, the ability to afford your product, and the authority to purchase your product. However, the real tricky part comes in once you’ve successfully qualified them- finding a way to communicate effectively to get what you want. In this

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