sales training

Social Media Increases Sales | The Proof Is In The Numbers

More than half of the world now uses social media, and with 5.22 billion unique mobile users, there’s never been a better time to be in sales. In 2021, most companies believe that social media is benefiting different stages of their sales funnel. Social selling can help encourage buyers to start a relationship with sales […]

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features-vs-benefits-explained

Features vs Benefits: What’s the Difference & Why Does it Matter?

Alone, features and benefits mean nothing to your prospect. Yet, together, they connect the dots to create a story that resonates with their needs. It is a perfect combination that will sell every single time. Still, so many sales professionals struggle to translate the features of their offering into benefits. The result? They lose out

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Essential Steps of the Solution Selling Process

Solution Selling Explained: Tips and Videos to Implement This Popular Sales Methodology

Whether you’re new or seasoned in sales, solution selling is a technique anyone can master. Especially when coupled with the right amount of practice. So, read on to discover how to use the solution selling to listen and understand first. Then suggest the right solution based on the prospect’s unique needs by using these 4

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E-Learning and Its Role in Today’s Sales Teams

If you’re not reaching sales targets every quarter, you may need to consider updating your sales team’s skills. Even if you have a knowledgeable team crushing sales goals month after month. All teams must hone their skills to maintain a competitive edge in today’s market. That’s why there’s a growing demand for e-learning for sales

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5 Sales Interview Questions to Gauge Sales Competency

When hiring a top-performing salesperson, you want to find someone self-motivated who handles rejection with ease and is persistent. Therefore, when evaluating how much sales training the potential new hire might need, I ask the following five sales interview questions to gauge sales competency – check them out below.  Also read:  How To Hire Sales Professionals 3

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Scripts for scheduling appointments

Creating scripts for scheduling appointments that will resonate with my prospective customers. Also Read: Don’t wing it! It’s important to develop scripts for leaving voicemail messages, leaving messages with assistants (gatekeepers) and when speaking directly with your prospective customers. What’s the purpose of your call? To inform, remind or persuade? Often, it’s to persuade the

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Assessing productivity and profitability

Assessing productivity and profitability of each sales team member. The purpose of measuring performance is to have clarity on the profitability of the sales volume brought in by each sales team member. With that seemingly attainable outcome in mind, why do companies struggle with assessing sales force productivity? They sometimes find measuring sales performance challenging

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Social Media Fundamentals: Part 1 of 2

Social Media Fundamentals Back when I was a top-performing financial services agent, some of the most effective ways of reaching prospective customers included cold-calling, consumer shows, and print advertising. For small business owners and sales professionals today, communication with prospective customers is becoming increasingly difficult, as customers become increasingly unreachable. With more and more people,

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