Tag Archives: sales training

When the economy starts to slow down and the amount of leads coming in or the number of prospects signing up decreases, many companies look at ways to lower expenses. While it’s always smart to run a lean company, the smartest companies know that a downturn is the right time to increase spending on activities that […]

Excerpt taken from our online sales training platform SOCO Academy. Many of us make the mistake of trying to sell our products or services before fully understanding our prospects’ most pressing challenges. This is like your doctor handing you a prescription before taking the time to fully understand your symptoms! Can you imagine that happening? […]

Making compelling demonstrations of how your product can help prospects overcome their challenges by effectively using proof devices. The sales demonstration is a time-proven strategy that strengthens the presentation by attracting the prospect’s attention, stimulating interest, and creating desire. Few do it better than those working in home improvement. Several years ago, I attended a […]

What do you think of when you hear the word “asset”? Gold, money, property usually come to mind, but I’m talking about assets in sales. Useful or valuable qualities needed to succeed in the sales profession. S.E.L.L.I.N.G. is an easy acronym for the 7 assets needed to succeed in sales: Solution-focused: There are many people […]

When trying to sell a product or service you could either tell your prospect how great it is or you could tell them a true story of how it improved someone’s life or business. Lets take a tech company for an example, the salesperson could either say our software increases productivity or they could share […]

Without a clear sales roadmap, you risk losing your prospects due to skipping vital steps in the sales process. Do you know what actions you or your prospect must take to close a sale? Do you know where along your sales roadmap your current prospects are? To develop a sales roadmap customised for your business, […]