15 Ways To Motivate Your Sales Team To Achieve Sales Targets

“What is the best way to motivate a sales team?” Sales leaders ask us this question all the time. They often tell us how their sales team seems demoralized. And they’re worried some might even be looking for new jobs.

This is a stark contrast from the vision of a motivated sales team that oozes confidence, vitality, and energy regardless of whether your sales are at a peak or slowing down. So, with 44% of salespeople giving up after only one “no,” we decided it was time to share this article with the 15 best strategies to motivate your sales team – swipe them below! 

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What Is Sales Team Motivation?

Sales team motivation refers to the strategies, techniques, and practices leaders can use to inspire and encourage sales team members to perform at their best and achieve their targets, contributing to the overall success of the sales organization.

Effective sales team motivation includes clear goal setting, providing incentives, recognition, coaching, and creating a positive work culture that encourages collaboration and personal growth.

Why It’s Important To Motivate Salespeople

Motivation directly relates to performance. When salespeople are motivated, they are more likely to go above and beyond, put in the extra effort, and strive to achieve their targets.

That’s why motivated sales teams consistently perform at higher levels, resulting in increased sales revenue and overall success for the organization.

Determining how to help your team maintain motivation is crucial in sales because it drives your salespeople to take action, maintain a positive attitude, and persist through challenges.

What Motivates Sales Teams?

Effective sales team motivation involves a combination of intrinsic and extrinsic factors. Understanding these sales motivators is key to inspiring your team.

Intrinsic motivation comes from within the individual and includes personal satisfaction, a sense of achievement, and career growth.

More importantly, the emotional well-being of sales teams plays a crucial role in their motivation and performance. When salespeople feel supported and valued, their intrinsic motivation often increases. This can lead to better overall results.

Creating a positive work culture that inspires and motivates team members is equally important too. An environment where people feel comfortable sharing ideas, taking calculated risks, and supporting each other can significantly boost motivation.

Research backs up the importance of emotional support in the workplace. A study by Gallup found that employees who feel their manager is invested in them as people are more likely to be engaged. In fact, they found that engaged teams show 21% greater profitability.

Focusing on both emotional well-being and a supportive work culture, sales leaders can create an environment where their teams thrive, leading to improved sales outcomes.

Extrinsic motivation, on the other hand, comes from external rewards and recognition, such as monetary incentives, bonuses, awards, and public acknowledgment.

Some sales leaders can choose to appeal directly to these motivations with sales incentive programs that include:

1. Cash Incentives: Motivating Sales with Financial Rewards
2. Opportunities for Growth: Professional and Personal Development
3. Activity Awards: Combining Fun and Team Building
4. Gift Cards: Tangible Rewards for Sales Achievements
5. Extra Paid Time Off: Promoting Work-Life Balance
6. Letting Them Choose: Empowers Sales Reps with Reward Selection
7. Team Meals: Bonding and Celebrating Success
8. The Best Parking Spot: Practical Incentives for Convenience
9. Wall of Fame: Publicly Recognizing Sales Achievements

15 Strategies to Boost Sales Team Motivation

Sales are an ever-evolving environment; however, these seven strategies to motivate your sales team are tried, tested, and trusted. They’re primarily focused on cultivating happiness, drive, and synergy, so we encourage you to take these practical steps to motivate your sales team and help them reach targets.

Ready to start helping inspire your sales team to achieve their targets? Start by incorporating the following strategies into your management style: 

7 Ways to Motivate Your Sales Team to Reach Targets from Tom Abbott, CSP

1. Build Trust

The foundation of motivation will always be trust. That’s why the first step to helping motivate your sales team to reach more targets is to establish mutual trust. 

While there are hundreds of ways to build trust among your team, generally, the number one rule is that faith must be a two-way street: to get it – you need to give it. Nothing erodes sales teams’ confidence in a leader faster than when they do not meet their promises.

An excellent method for increasing your sales team’s trust in you as a leader is to let them feel ownership – in other words, let them sit in the driver’s seat. When starting up a new project or campaign, ask yourself: 

• What type of responsibilities could I delegate to them? 
• How can I get them involved in decision-making?
• What tasks can I hand off to help team members grow as salespeople? 

However, it’s critical to note you must always be mindful of protecting the trust you’ve established because if you lose your team’s confidence for any reason, it’s a long road to get it back.

2. Set Attainable Daily, Weekly, and Monthly Goals

As a sales leader, it is your responsibility to develop or help your sales team create long-term and short-term goals. Creating these strategies enables you and your team to assess their current progress objectively and enhances sales results and efficiency over time.

Establishing a routine for daily motivation can also be highly beneficial for sales teams. When it comes to setting targets for your sales team, you should consider conducting regular check-ins, action planning, and focusing on key performance indicators such as conversion rate to measure progress and success.

We recommend breaking larger annual or monthly sales goals into achievable weekly or daily goals. This practice helps prevent overwhelm, maintains momentum, keeps the team aligned, and provides opportunities for timely support and guidance.

When you make motivation a daily habit, sales teams can stay focused and energized, leading to more consistent performance over time; however, your goals don’t have to be around revenue. Instead, they could be about how many sales calls, emails or meetings they achieve.

However, not all salespeople are motivated by the same things. Some may be inspired by team-wide sales contests, quota achievements, qualitative improvements, money, or their impact on the organization. That’s why when setting goals, you need to consider each type of goal and its related SPIF (sales performance incentive fund):

• Daily: A very short-term goal designed to help sales reps break out of their slump and get back on a roll. Implement a SPIF that is small but also enjoyable, as the sales representative isn’t putting in significant effort to achieve it.
• Weekly: A more concrete objective with a direct effect on business outcomes. Start by setting metrics for improvement, then help sales reps improve the necessary skills daily to achieve the goal. Use a SPIF that is more involved, such as taking your sales rep out for dinner, and you will influence more valuable results.
• Monthly: A significant goal celebrated with a higher-value reward; this could be a physical gift, unique experience, or cash.

Overall, the key to setting sales targets for your sales team is selecting those that deliver the optimal motivational bang. These kinds of goals are not readily achievable yet not impossible to reach, which means if your staff surpass their goal every day, you may have to raise the bar a little.

Comparatively, if they are falling short and growing frustrated, perhaps it is time to find out what’s not working to help motivate your sales team.

3. Implement Friendly Competitions

Friendly competitions can be a powerful tool to boost morale and energy on the sales floor. When you create exciting contests, you can foster a sense of camaraderie among team members, which helps to break the daily monotony and drive performance.

These competitions don’t always have to focus on sales numbers. You can design contests around various aspects of the sales process, such as:

• Most customer meetings scheduled in a week
• Highest customer satisfaction ratings
• Best product knowledge demonstrated during client interactions
• Most creative solution proposed to a customer’s problem

When planning these contests, consider the following:

• Keep the rules simple and clear
• Ensure the competition is fair for all participants
• Offer desirable prizes that align with your team’s interests
• Rotate the types of contests to maintain interest and give everyone a chance to excel
• Celebrate both individual and team achievements

The goal here is to create a positive, engaging atmosphere that motivates your team. Be mindful not to pit team members against each other in ways that could harm collaboration or team spirit.

You can try incorporating these friendly competitions into your motivation strategy and create an environment where your sales team looks forward to coming to work, feels energized throughout the day, and strives to perform at their best.

4. Identify Issues Preventing Them From Reaching Goals

Effective sales leadership requires a dual focus: nurturing individual potential and fostering team motivation. A key aspect of this is identifying and eliminating obstacles that hinder your team’s progress toward their sales targets.

Implement a system of regular, one-on-one “performance pulse checks” with each team member. 

During these conversations, dig deeper than surface-level issues. Perhaps a rep is struggling with a particular part of the sales process, or they’re facing personal challenges that are affecting their work. By uncovering these root causes, you can work together to provide targeted solutions and resources.

Create a “collective wisdom bank” where successful problem-solving strategies are documented and shared among the team. This helps address common issues and promotes a culture of collaborative learning and continuous improvement.

When you consistently engage in these problem-solving dialogues, you position yourself as both a mentor and a partner in your team’s success.

This fosters trust, demonstrates your commitment to their growth, and transforms you from a mere supervisor into an invaluable ally in their professional journey.

5. Recognize & Encourage Initiative

Recognizing and rewarding those who go the extra mile to reach targets is critical. To do so, reward sales reps who use clear initiatives to reach more targets, bring new ideas to help increase market share, and find new customers with large rewards for implemented ideas and even more significant rewards for ideas that work.

Also read: 6 Types Of Sales Quotas That Help Sales Teams Win MORE Deals

6. Foster a Team Environment

Working one-on-one with each sales rep in your department is important, but holding weekly sales team meetings is equally important. Each week has a different focus.

One week could be an objection-handling session where everyone shares common objections they’re getting, and the team can brainstorm ways to overcome them. You can also select a team member to share how they recently won a complicated or large deal.

By fostering a team environment, junior team members can learn from the more experienced, high performers get praised for their achievements, and everyone shares and learns best practices and effective sales strategies from each other.

7. Praise in Public

One of the most critical determinants of workplace happiness and motivation is feeling appreciated for your work. That’s why public recognition should always be on your mind; however, don’t just celebrate significant milestones; celebrate the small ones, too. Offer praise in public by:

• Giving specific compliments.
• Telling sales reps that you trust them
• Possessing an open-door policy to encourage transparency
• Always saying “thank you.”

8. Remind your Team of the Purpose

Sure, lots of people are motivated by money, but what motivates people is working towards a common goal or a common mission. They need to know what they do matters and that they’re making a difference.

For instance, if you’re a sales leader in insurance, your sales team ensures families have insurance to avoid being homeless if a family member gets sick.

Similarly, if you sell a CRM solution, your sales team saves people time and the frustration of losing data. More so, if you’re a sales leader in logistics, ensuring supplies get to customers on time is important!

Therefore, everything everyone sells (mostly) is important. It makes a difference in someone’s life, which is why that business exists in the first place. Above all, ensure your sales team remembers that.

Studies show that people are more willing to work harder and longer when they share a common goal with their coworkers. As the team leader, it’s important to share its mission and how your team plays an important part in reaching it.

Besides working towards upholding the company’s mission, give the team a group target they can collectively work towards so that everyone wins or gets rewarded when that target is met.

9. Navigate Change With Clear Communication

Change is inevitable in any organization, and how leaders manage it can significantly impact team motivation. Creating a compelling narrative around changes within the organization is crucial for effective change management.

When introducing new strategies, processes, or goals, take time to:

• Explain the reasons behind the changes clearly
• Outline the expected benefits for the team and the organization
• Address potential concerns proactively
• Highlight how the changes align with the company’s overall mission

When you frame changes in a positive and meaningful context, you help team members understand the bigger picture. This understanding fosters buy-in and motivates the team to adapt and embrace new strategies.

Here’s a quick checklist of what you should remember to do for effective change management:

• Communicate consistently throughout the change process
• Give opportunities for feedback and questions
• Offer support and resources to help team members adapt

A clear narrative not only motivates the team to embrace change but also reinforces their sense of purpose within the organization. When sales professionals understand how their role contributes to the company’s evolution, they’re more likely to remain engaged and motivated during periods of transition.

10. Reward & Tailor Incentives

Of course, everyone likes to be recognized for doing a good job! This is why to become a great sales leader, you need to know how best to reward each team member. Not everyone is motivated by the same things, and it may take a bit of sleuthing to discover the right reward for an individual, therefore requiring you to find creative ways to motivate your sales team.

Money is the ideal motivator for most people. However, others would rather have extra vacation time or a more extended lunch break. If you’re unsure of the perfect reward for someone, try asking your sales team what they prefer. 

Also, never underestimate the power of a few kind words. Always remember to thank your staff when they do something well. It’s a little thing that can have a considerable impact. 

Add Fun to Sales Activities With Gamification

One effective way to boost motivation and engagement is through gamification. Turning sales activities into a game-like experience can increase participation and drive performance. Here’s how you can implement gamification:

• Create a point system for various sales activities (e.g., calls made, meetings scheduled, deals closed)
• Set up a leaderboard to showcase top performers
• Offer badges or titles for achieving specific milestones
• Organize team challenges with special rewards

Gamification works because it taps into people’s natural competitiveness and desire for achievement. It can make routine tasks more enjoyable and provide a sense of progress and accomplishment.

When implementing gamification:

• Ensure the rules are clear and fair
• Vary the challenges to keep things interesting
• Balance individual and team-based competitions
• Align gamification goals with overall sales objectives

You can combine this strategy with traditional rewards and create a dynamic and motivating environment that caters to different preferences within your sales team.

11. Less Meetings, More Breaks

Honestly, how many of the meetings on your calendar are necessary? As Dan Schawbel wrote in Forbes, some salespeople are afraid to mention to their colleagues they think that some meetings are simply a waste of time. While it’s important to have structured meetings, consider having fewer of them to encourage sales reps to spend time on other worthwhile sales activities. Keep reading to learn how to run a great sales team meeting, motivate your sales team, and reach those targets.

12. Ask How They’d Like to Be Managed

In the same manner that different prospects require different selling and communication styles, so do your sales team. As a sales manager, it; ‘s your responsibility to adapt to how they work and not to force one method of communication across the board – but rather cater to the individual preferences of your sales reps. To determine their work style, consider having a transparent conversation where you ask sales reps questions like:

• How do you prefer to receive feedback?
• Do you prefer public or private praise?
• If I do something that annoys or upsets you, will you let me know?
• How often do you prefer to meet? Once a week, every other week? etc.

13. Provide Opportunities for Development

Most people want to improve the way they perform their jobs. Therefore, giving your sales team the chance to learn new skills and take on more responsibilities is a great way to motivate your sales team. Whether your company offers formal training sessions, take it upon yourself to conduct informal training sessions.

Beyond group development, it’s also crucial to focus on individual success and align team members’ personal goals with team objectives. As a leader, take the time to understand each salesperson’s aspirations and career objectives.

Here’s how you can approach this:

• Schedule one-on-one meetings to discuss personal development plans
• Help team members set individual goals that complement team objectives
• Identify specific skills or experiences each person needs to advance their career
• Provide targeted resources or mentorship opportunities to support individual growth
• Regularly review progress and adjust plans as needed

When salespeople see that their manager is invested in helping them achieve their personal aspirations, they are more likely to engage and perform at a higher level.

This creates a win-win situation where individual growth contributes to team success, fostering a culture of continuous improvement and motivation.

Each team member’s path to success may look different. By showing genuine interest in their personal development, you not only motivate your team but also build stronger, more loyal relationships with your salespeople.

14. Celebrate Small Wins

According to a Harvard Business School study, employee morale improves tenfold when small accomplishments are recognized. That’s why it’s crucial to recognize your team’s small wins, such as moving a prospect further down the sales pipeline with thoughtful verbal or written praise – but leave the more significant wins for group celebrations. 

15. Be a Dedicated Mentor

Although initial training is crucial, there’s a difference between a sales team that understands what it should do and one that actually executes what they know. That’s why you must motivate your sales team by committing to being a strategic sales coach. Spend time praising, developing and improving your sales rep’s skills to help team members become more autonomous and self-sufficient.

SOCO/ is an expert-led, award-winning sales training company. We’ve spent decades working with some of the most innovative and forward-thinking companies across Asia and the world.

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