I am thrilled to have with us today Andy Culligan, chief marketing officer at Leadfeeder, a web app that increases your sales intelligence by integrating your sales and marketing data.

In this episode we discuss:

  • How sales reps can elevate the customer or prospect touchpoint that proves to be crucial for any organisation
  • How to improve outreach to prospects
  • How to set up revenue targets and why sales and marketing need to have the same revenue goals
  • How marketing and sales interlink with each other and how to foster marketing and sales alignment
  • What you should avoid when using an omnichannel approach
  • What are the essential sales tools you need right now
  • What other sales reps are failing to do in the current environment

To learn more about Andy Culligan, connect with him on LinkedIn and visit Leadfeeder.com

Author Profile

Tom Abbott
Tom Abbott is the author of 'The SOHO Solution' and 'Social Selling' and the creator of the online sales training platform SOCO Academy. Sales leaders engage Tom for his proven solutions to building high performance sales teams that exceed targets and for motivational keynotes that energise their audiences.

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