3 Reasons Why Training Is More Important During A Downturn

Why Training Is More Important During A Downturn
Why Training Is More Important During A Downturn

When the economy starts to slow down and the number of leads coming in drops and the number of prospects signing up decreases, many companies look at lower expenses.

It’s always wise to run a lean company. However, the most innovative companies know that a downturn is the right time to increase spending, particularly on activities with a greater return on the investment. In this episode of the Selling in Asia podcast, I share why training is more important during a downturn.

#1. Every Lead & Sale COUNTS

What do we mean by this? In a down-turn, your leads and sales count more than ever before, which is why you need to invest in fine-tuning your sales process and prioritise staff who can handle these exceptional deals. So why not take this quiet opportunity to take a quick skills audit of your sales team!

#2. Don’t Allow Your Staff To Be Bored

Now is an excellent time for you to direct your sales professionals to resume prospecting tasks that got left behind. You mustn’t let this downtime distract your sales team from focusing on the job at hand; use this time wisely to pick up where you left off. You can never have too many prospects!

#3. Sales Professionals Are Hungry

Sales professionals have a lot more time and a lot less commission to play with; however, you’ll find that most are hungry to learn. They understand that the competition will be fiercer when things pick up than ever before and they need to prepare.

More About SOCO Sales Training

SOCO/ is an expert-led, award-winning sales training company. We’ve spent decades working with some of the most innovative and forward-thinking companies across Asia and the world.

Have SOCO train your team in the top sales skills needed to take on 2021 through either Virtual Instructor Led Training through video conferencing software or let your team learn new skills in their spare time using our popular e-learning platform – SOCO Academy.

Not sure which of the top sales training programs is right for you? Book an appointment with one of our program advisors who will be happy to build the right training plan for you.

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