What It Takes To Succeed In Sales with Jim Cathcart

Why is it that some sales professionals consistently outperform others? In this episode of the Selling in Asia Podcast, Tom Abbott sits down with Jim Cathcart to discuss what it takes to succeed in sales. Jim Cathcart is a sales expert, hall of fame speaker and author of ‘Relationship Selling’.

Join their discussion to find out precisely what the traits of a great sales professional are, the real purpose of selling, how relationship selling works, the Acorn principle and specifically what to avoid when undergoing a tough time in sales

“After 43 years of working with companies around the world in virtually every industry, the thing that I’ve observed is those that succeed are those who decided to and are willing to pay whatever the price was within reason to get there.”

Jim cathcart

Traits of Great Sales Professionals | How To Succeed In Sales

A great sales professional is self-made. They’re willing to endure disappointment and difficulty to have to find solutions beyond their strength. For instance, in many cases, you have to reach out or find a system or an app or something to do the things you’re not exceptionally skilled in. A great sales professional is willing to do that and step outside of their skills.

However, those who fail in selling usually rely on their ability to talk; and whilst this is essential to growing a relationship with prospects, great sales professionals can go beyond this. Their preparation is exceptional, which means they gain trust, assess needs and solve prospects problems effortlessly. Many salespeople think selling is telling, but that couldn’t be further from the truth. The most effective salespeople are a great curiosity for people who ask great questions.

What is Relationship Selling? | How To Succeed In Sales

When Jim first introduced this concept in the 1980s, Relationship Selling didn’t exist and saw relationship and selling as separate words. The term relationship connotated thoughts of love, romance and intimacy, which was a stark comparison to selling – which was cold, calculated and transactional.

Suppose you start taking an interest in each other and then begin assisting each other, even from holding a door open to offering an idea to solving a problem. That relationship becomes more and more valuable, and the person wants to hang on to it to sustain this over time.

Which begs the question, why don’t we approach every relationship in business that way? We should make relationships an item that we track, and develop through a predictable set of steps in a system. Then and sell so that we have the connection at the end instead of just the closed deal.

The Acorn Principle | How To Succeed In Sales

In a nutshell, the Acorn is the oak tree’s seed, and an oak tree is one of the most common trees on earth. An oak tree that does exceptionally well becomes a giant spreading mighty oak that lasts for hundreds of years and produces literally millions of little acorns; the seeds of potential future trees will serve as a resource for the wildlife inhabiting it. Therefore, an Acorn is a universal symbol of potential.

What do acorns have to do with sales? To succeed in sales, we need to nurture our nature; in other words, don’t ever try to change your personality. Instead, figure out what you’re gifted at but haven’t yet cultivated fully and specialize in that! Your progress will come quicker; your results will be better, and you’ll be content. Instead of doing something artificial, the Acorn principle is a book that teaches people how to discover what makes them who they are. We need to know what we deeply care about, in terms of our natural values that motivate our life choices, relationships and career.

More about Jim Cathcart

Jim Cathcart on LinkedIn
Jim Cathcart on YouTube
Jim Cathcart on Instagram

Build Stronger Relationships with SOCO/

Let’s face it. Relationships always add value.

As the saying goes: people buy from people they know, like, and trust. Meaning your ability to form strong relationships quickly will be more effective than all the credentials in the world or even having the lowest price.

In the Sales Accelerator pack, we include the skills all sales professionals and small business owners need to be effective in sales, including our Relationship Selling certification, where you’ll learn how to:

  • Quickly build rapport with customers
  • Deal with different types of personalities
  • Increase repeat business
  • Build lasting relationships
  • Get more testimonials and referrals
Scroll to Top