Why is it that some sales professionals consistently outperform others? In this episode, I discuss what it takes to succeed in sales with Jim Cathcart, a hall of fame speaker and author of ‘Relationship Selling’.

In this episode we cover:

  • The traits of a great sales professional
  • What is the real purpose of selling
  • How relationship selling works
  • What is the Acorn principle and how it relates to selling
  • Things to avoid when undergoing a tough time in sales

More about Jim Cathcart

Jim Cathcart on LinkedIn
Jim Cathcart on YouTube
Jim Cathcart on Instagram

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Author Profile

Tom Abbott
Tom Abbott is the author of 'The SOHO Solution' and 'Social Selling' and the creator of the online sales training platform SOCO Academy. Sales leaders engage Tom for his proven solutions to building high performance sales teams that exceed targets and for motivational keynotes that energise their audiences.

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