One of the most common objections across all industries is the price objection. It’s too expensive, I can’t afford it, I don’t see the value. The key to overcoming this objection is clarifying if the prospect doesn’t have the budget, which means they can’t afford it, or if they have the budget, but don’t think the product or service is worth the price tag.
This is a preview clip from the sales training video ‘Closing More Sales’. Learn more about Presentation Perfection.
- Tom Abbott is the author of 'The SOHO Solution' and 'Social Selling' and the creator of the online sales training platform SOCO Academy. Sales leaders engage Tom for his proven solutions to building high performance sales teams that exceed targets and for motivational keynotes that energise their audiences.