Last week, I had the opportunity to not only spend multiple days delivering sales training in Macau for one of our top clients in the hospitality industry but also to deliver a talk to a room full of sales leaders and HR Professionals. I spoke on how to measure and improve the return on investment (ROI) of training.
One of the processes I champion is incorporating e-learning into the training system. By incorporating mobile-ready e-learning that integrates gamification, companies in Macau and worldwide can increase the training ROI by giving employees more ways to continue and reinforce training.
For example, when we’re training sales teams across Asia, we recommend in-person training (or webinars if the teams are geographically dispersed) and post-training reinforcement from the management team and our automated post-training system.
Post-learning, learners get dripped content that reinforces what they learned, and leaders are advised to conduct regular team meetings to discuss how implementing the new strategies is working.
Training doesn’t work without a culture and appetite to implement the new methodologies.
Another way teams can reinforce the learning is to bring in an external coach to conduct the post-training meetings to ensure they’re done effectively.
No matter how busy a team is, there is no reason why training should go in one ear and out another when the systems are in place to ensure retention and implementation.
This is why we advocate having a complete training system in place.
For more details on what I shared, read the full article that the Macau Daily Times did on my talk.
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