PROSPECTING POWER
Keeping The Pipeline Full
Build a Powerful Lead Gen Engine
Equip your team with a modern outbound system so they can steadily generate high-quality leads
Prospecting training
Drive Results with a Modern Approach to Customer Acquisition
In a market flooded with automated noise, the old ways of “spray-and-pray” outbound simply don’t work anymore. Buyers are more guarded, inboxes are crowded, and gatekeepers are tougher to crack. To consistently hit your targets, your sales team can no longer wait for inbound leads to find them—they must become proactive, master hunters. SOCO’s prospecting training equips your reps with a highly strategic, omnichannel system that blends advanced prospecting skills with cutting-edge AI tools.
prospecting techniques that maximiZe results
SOCO®’s prospecting training maximizes team performance by refining each aspect of the outbound process for better results. We cover everything from phone skills, email templates, LinkedIn, multi-channel touch points and targeting.
Participants actively practice and enhance their skills through role-playing exercises, breakout rooms, and group discussions.
SOCO®’s prospecting training actively engages participants through a variety of interactive methods. The training ensures participants learn and remember new skills through group discussions, role-plays, case studies, and Q&A sessions.
Our prospecting course helps you find the right customers and teaches you to write emails that get responses. You’ll also learn to improve your phone skills and use an effective omnichannel prospecting strategy for better results.
SIGNS YOUR TEAM NEEDS TO LEARN HOW TO PROSPECT
- Their pipelines are dwindling and they don't know what to do about it
- They're sending hundreds of emails or making dozens of calls with little success
- They're spending hours digging through LinkedIn and company websites, but only make a few outreaches a day
- The few meetings they get, either the prospect doesn't show up or they aren't a good fit
Best Training and Facilitation Skills
Why Companies Choose SOCO
As a multi-year winner of the “Best Sales Training Provider” at the HR Vendors of the Year Awards, we are trusted by industry leaders to deliver high-impact training that resonates in today’s hyper-competitive market. We bring our global training content right into your local market context to make sure it hits home with your team.
Here is why the world’s most ambitious teams choose to partner with SOCO:
- Trusted: Trained Over 50,000 Sales Reps
- Flexible: Training is Customized to Industry
- Cutting-Edge: AI Powered Selling
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable Post-Training Evaluation
- Sustainable: Post-Training Reinforcement
Turn Prospecting Into a Daily Success Habit
Help your sales team build the structure and discipline required to keep their calendars actively filled with high-value prospects.
WHAT OUR CLIENTS SAY
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•Spotify•
•Carousell•
•Brother•
•MAERSK•
•Hewlett-Packard•
Focus on Prospects More Likely to Buy
Train your team to properly qualify leads so they spend more time on opportunities likely to close
what we cover
- Incorporating AI to maximize results and reach
- Identifying who to target
- Crafting messages that resonate with your buyer
- Honing phone skills
- Getting past gatekeepers to reach decision-makers
- Increasing number of meetings scheduled
- Qualifying criteria to focus on high-potential leads
- Maximizing results using LinkedIn
- Implementing an omnichannel approach to prospecting
- The ideal sales cadence for maximum results
Modernize Your Outreach with AI and Omnichannel Strategies
To build a highly effective outbound strategy today, your team needs to combine proven sales techniques with modern technology. Our training shows your reps how to incorporate AI into their daily workflow to help with the heavy lifting, like researching accounts and drafting personalized messages. This allows them to spend less time on admin work and dedicate more focus to having meaningful conversations with buyers.
HYPERTARGETING Prospects
High quality leads start with hyper targeting. Our training helps you identify the ideal customer profile for your offerings. You’ll learn how to clearly define who to target and the best ways to reach them.
next level phone skills
The success of a cold call relies on the quality of the first 3 seconds. Consider whether your reps sound like robots or real people that your leads would want to engage with.
During our phone skills module, we focus on roleplaying and practice to deliver next level phone skills.
Crafting Emails That Encourage Replies
Craft emails that are designed to stand out and clearly communicate your value. We focus on creating highly relevant messages that reach the inbox and naturally prompt a response from your buyers.
MODERN LINKEDIN STRATEGIES
LinkedIn has transformed the way business development reps can generate high quality leads. By using SOCO®‘s 7 step LinkedIn lead generation process, trust, rapport and brand building are maximized to ensure the best results.
AN OMNICHANNEL APPROACH
A multi-channel approach ensures your message stands out. Unlike sending just a single email or phone call, this approach makes it hard for prospects to ignore your message. Our approach champions a seamless integration of phone, email, social media, and messaging in your strategy for superior results.
REACHING DECISION MAKERS
Shift your sales focus to prospects who have the authority to say “yes,” rather than those limited to saying “no.”. We help learners discover how to get past gatekeepers to reach the decision makers.
EFFECTIVELY QUALIFYING LEADS
In sales, it’s important to recognize that leads vary in quality. Our qualifying module teaches you how to effectively identify the most promising leads. This way, you can focus your efforts on prospects who are more likely to become customers.
Using AI to Streamline Your Outreach
AI is a massive part of modern prospecting. We will show your team how to confidently use modern AI tools to help with the heavy lifting, like researching target accounts, drafting personalized outreach templates, and organizing their daily tasks. By leveraging AI, your reps spend less time on admin work and more time having real, meaningful conversations with buyers.
Who IS sales Prospecting Training FOR?
Our Prospecting training gives outbound sales and business development teams the skills they need to identify new leads, assess prospects, oversee their sales pipeline, and secure valuable leads effectively.
For who
Sales Development Representatives & Business Development Professionals
Duration
1/2 Day to Two Day Workshop or
Multiple 120 Minute VILT Sessions
Format
Live in Person Training or
Virtual Instructor-Led Training (VILT)
Modernize Your Outreach
Train your team to use a blend of AI and personalized strategies to break through the noise
Prospecting Training
AI Powered
Selling
We help your team sell faster and more effectively by incorporating AI into the sales process.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world scenarios to bridge the gap between theory and strategic execution.
Post Training Evaluation
Post training, we evaluate learner mastery and map out the steps needed to implement the new skills.
ROI
Maximizer
We conduct a post-training debrief to outline clear recommendations and ensure maximum ROI.
Experience success like our trusted clients (A CASE STUDY)
A health tech firm in Singapore, “GG“, was dissatisfied with traditional training methods. They sought dynamic visual sales training that’s more “impactful than a sales manual,”. To achieve this, they engaged our services to enhance the skills of their diverse business development team.
GG had plans to expand into new territories. They needed a sales training provider to enhance their team’s ability to identify potential clients, evaluate opportunities, and navigate through customer objections smoothly.
SOCO/ Sales Training provides a comprehensive sales training program. It covers all pillars of the SOCO® Selling™ Methodology, ensuring a well-rounded sales training experience. Companies can pick topics based on their team’s pressing needs.
GG chose to focus on improving several key sales skills. These include prospecting, making effective presentations, and taking control of the sale. They aimed to do this by adopting a ‘challenger’ approach to handling objections, thereby sealing the deal.
As a result of our exclusive and innovative training, GG has maximized its growth and potential tenfold with SOCO®. Their business development team are now high-performing sales experts ready to take them to the next level and can now:
- Identify and eliminate “fake leads” to qualify actual leads faster
- Understand why buyers have specific objections and how to overcome them
- Identify and qualify decision-makers
- Differentiate and communicate the USP (Specialist vs Generalist) of products against main competitors’ similar products
- Demonstrate the core value and end benefits of products with ease
- Continue expanding the businesses operations
READY TO FILL THE PIPELINE?
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.
FREQUENTLY ASKED QUESTIONS (FAQ)
Why is Prospecting training important for your team?
Prospecting training is essential for sales teams. It equips them with the skills to find and connect with potential customers successfully. Prospecting is not just about finding new leads. Prospecting involves learning how to start conversations, nurture relationships, and ultimately convert prospects into loyal customers.
This training helps your team focus on quality, not quantity. They learn to use a strategic approach to connect with the right people at just the right time. Investing in prospecting training not only boosts your team’s confidence, but it sets the stage for sustainable growth.
Prospecting training is a key part of a winning sales strategy. When done well, it can turn a team from just meeting quotas to exceeding them with great results.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What is the average cost for Prospecting training?
The average cost of Prospecting training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.
What are the program delivery options?
Prospecting training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.
What is covered in a Prospecting training session?
Our Prospecting training sessions are designed to equip you with the skills needed to excel in the art of engaging potential clients. Here are some key topics you can expect to learn:
Identifying who to target: Learn to focus your efforts on the most promising leads. We’ll start by pinpointing who to target, ensuring your efforts are directed towards the most promising prospects.
Crafting messages: Develop messages that resonate with your buyers. You’ll learn how to tailor messages that not only catch the eye of your buyer but also speak directly to their needs.
Honing phone skills: Improve your ability to engage prospects over the phone. Phone skills are crucial, and we’ll help you hone these to perfection.
Getting past gatekeepers: Gain strategies to reach the decision-makers.
Increasing meetings: Boost the number of meetings you schedule with potential leads. It’s not just about reaching out, but also about increasing the number of meetings scheduled.
Qualifying criteria: Concentrate on high-potential leads to maximize efficiency.
Using LinkedIn: Utilize LinkedIn effectively to enhance your prospecting results.
Omnichannel approach: Learn to prospect across various channels for better visibility, ensuring you’re visible across all touchpoints.
Sales cadence: Establish a consistent and effective sales rhythm to keep your pipeline flowing and your results on the rise.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
Which countries/locations can you provide training for?
We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Australia, Europe, and all APAC countries.
Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.
Cut Through the Clutter of Crowded Inboxes
Help your team craft highly personalized, AI-assisted messages that result in replies.
