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features-vs-benefits-explained

Features vs Benefits: What’s the Difference & Why Does it Matter?

Alone, features and benefits mean nothing to your prospect. Yet, together, they connect the dots to create a story that resonates with their needs. It is a perfect combination that will sell every single time. Still, so many sales professionals struggle to translate the features of their offerings into benefits. The result? They lose out

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What Assets are Needed to Succeed in Sales?

What do you think of when you hear the word “asset”? Gold, money, property usually come to mind, but I’m talking about assets in sales. Useful or valuable qualities needed to succeed in the sales profession. Also read: 3 Ways To Use Artificial Intelligence (AI) for Sales Training S.E.L.L.I.N.G. is an easy acronym for the

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