tom abbott

How To Get Past Gatekeepers: 6 Expert Strategies

Here’s a startling statistic: When you’re cold-calling, you may have to make an average of eight calls to an organisation before you get through to the right person. Now, I don’t know about you, but that doesn’t sound good to me. That’s why people hate cold calls because they’re cold. To get past the gatekeepers, […]

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Why Relationship Selling Is Essential For Increasing Sales

How important are relationships when selling a product or service? A salesperson can compete based on product, price and service but still lose the sale because of the relationship between the customer and a competitor’s salesperson. Consequently, it’s no real surprise that people prefer to buy from people they know, like and trust. Your likeability

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