Tag Archives: stories to demonstrate value

What Makes Storytelling in Sales So Powerful? Study after study shows that people are more receptive to stories than almost any other type of communication. Our brains are designed not only to crave stories, but to remember them, and pass on meaningful ones to others. That’s why incorporating storytelling into your sales pitch is so […]

When trying to sell a product or service you could either tell your prospect how great it is or you could tell them a true story of how it improved someone’s life or business. Lets take a tech company for an example, the salesperson could either say our software increases productivity or they could share […]