Social Selling Directory of Resources

Social Selling Resources List

Resources

Crowdfunding for books

Publishizer

Online Surveys

SurveyMonkey

Email and Online Marketing Tools

Infusionsoft – Small business mass email marketing and CRM tool

Hootsuite – Platform to post on multiple social media sites at the same time and to schedule posts

Sales Page Software

OptimizePress

Megaphone

Graphic Design

99designs – Crowd sourced designs including books, business cards and brochures.

Fiverr – A site to source freelancers for a variety of jobs

SlideComet – Slide design for presentations or SlideShare.

Upwork – Formerly Elance and Odesk, a platform to source for freelancers.

Webinar Platforms

GoToMeeting

Webex

Google Hangouts

Personality Strengths Test

Viacharacter.org/survey/account/register

Link Shortening

Bit.ly

Social Selling Examples

Video

Coolest Cooler on Kickstarter

Tom Abbott Motivational Speaker

Slide Decks

15 Lessons From 15 Years in Business by Tom Abbott

How To Sell Using Social Media by Tom Abbott

Great Presentation are like ads by Slide Comet

Sales Pages

Tom Abbott Motivational Speaker

Video Traffic Academy

Webinars

Business Writing that Works with Shirley Taylor

Social Media Sites

Facebook – Largest social media network

Twitter – Content-sharing platform design for instant deliver of news and tips in posts composed of 140 characters or less

LinkedIn – Recruitment and content-sharing platform used primarily for business networking

Google + – 340 Million active users. Status updates appear in Google search results

Instagram – Image-driven social network comprised of selfies, food and animals

Pinterest – Photo sharing where users can create boards of their interests that might include style, interior design, wedding planning and vacations

SlideShare – A collection of slide decks that teach viewers a topic or persuade them of something. Popular with authors, speakers and thought leaders

YouTube – Largest and most popular video sharing platform

Vimeo – More professional looking video hosting platform without ads

Periscope – Streaming video sharing platform

Snapchat – mobile app where users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients

Suggested Reading

Books

Social Payoff by Marcus Ho – Facebook marketing

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk – How to communicate on social media

Social Media Articles

The Ultimate List of Marketing Statistics’, Hubspot, Inc.

Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices’, FleishmanHillard

Sarah Radwanick, ‘It’s a Social World: Social Networking Leads as Top Online Activity Globally, Accounting for 1 in Every 5 Online Minutes’, ComScore Inc.

Gerry Moran, ‘Suffering from Selling Insanity?’, MarketingThink.com

Shea Bennett, ‘Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media’, Social Times

Maeve Duggan et al., ‘Demographics of Key Social Networking Platforms’, Pew Research Center

Dan Noyes,’The Top 20 Valuable Facebook Statistics’, Zephoria Inc.

Jerome Knyszewski, ‘Amazing Stats! LinkedIn is King of B2B Marketing’, LinkedIn

Tamir Jerby, ‘Social Media Demographics for 2014 and 2015’, LinkedIn

‘Is Google+ relevant to B2B Marketing?’, MathMarketing

‘The Real Google Plus Demographic’, Adjust Your Set

Giselle Abramovich, ‘15 Mind-Blowing Stats About SlideShare’, CMO.com

Carla Marshall, ‘76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice’, ReelSEO

Michael A. Stelzner, ‘2014 Social Media Marketing Industry Report’, Social Media Examiner

Seth Godin and Michael A. Stelzner, Book Marketing: Wisdom from Seth Godin, Social Media Marketing Podcast 131

Abramovich, Giselle. ‘15 Mind-Blowing Stats About SlideShare’. CMO.com

Adjust Your Set. ‘The Real Google Plus Demographic’

Bennett, Shea. ‘Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media’. Social Times

Beechler, Drew. ‘11 New B2C Content Marketing Benchmarks for 2015’. Salesforce Marketing Cloud

Duggan, Maeve, and Nicole B. Ellison, Cliff Lampe, Amanda Lenhart, Mary Madden. ‘Demographics of Key Social Networking Platforms.’ Pew Research Center

FleishmanHillard. ‘2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices’

Godin, Seth and Michael A. Stelzner. Book Marketing: Wisdom from Seth Godin. Social Media Marketing Podcast 131

Jerby, Tamir. ‘Social Media Demographics for 2014 and 2015’. LinkedIn

Jones, Kelsey. ‘Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon’. KoMarketing

Knyszewski, Jerome. ‘Amazing Stats! LinkedIn is King of B2B Marketing’. LinkedIn

Marshall, Carla. ‘76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice’. ReelSEO

Moran, Gerry. ‘Suffering from Selling Insanity?’. MarketingThink.com

Noyes, Dan. ‘The Top 20 Valuable Facebook Statistics’. Zephoria Inc

Radwanick, Sarah. ‘It’s a Social World: Social Networking Leads as Top Online Activity Globally, Accounting for 1 in Every 5 Online Minutes’. ComScore Inc

Stelzner, Michael A. ‘2014 Social Media Marketing Industry Report’. Social Media Examiner

Wibowo, Inka. ‘Is Google+ relevant to B2B Marketing?’ MathMarketing

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