Stop Pitching Features. Start Selling Impact.
Become the Rep Customers Want to Buy From.
The balance of power has shifted. Today’s buyers don’t need you to tell them what your product does, they can find that online in seconds. They need you to tell them what it means for their business. When a sales process stalls, it’s usually because the conversation stayed on the surface instead of digging into the business outcomes that actually drive a “yes.”
SOCO Selling gives you a professional framework to optimize the discovery process so you can speed up the close. You’ll learn to lead with a diagnostic mindset, ensuring that by the time you present your solution, it’s the logical answer to their challenges.
The "So What" Factor
We show you how to use “Bridge Statements” so you stop listing technical features and focus on the business results your customer is willing to pay for.
Identify the True Pain
Use our diagnostic checklists to peel back the layers of a prospect’s problem. You’ll learn to find the “pain behind the pain” so your solution feels like a necessity, not an option.
Neutralize Objections with PETE
You’ll learn how to categorize every hurdle into Price, Effort, Time, or Effectiveness giving you a framework to handle objections without getting defensive.
Empathy-Based Persuasion
Apply the “Feel, Felt, Found” technique to lower a buyer’s defensive walls and share “Similar Situation Stories” that prove your solution works.
Low-Friction Closing
Move away from high-pressure tactics. Learn to gain small, incremental commitments throughout the funnel so the final signature is just a natural next step.
MEET YOUR INSTRUCTOR
Tom Abbott is the Co-Founder and CEO of SOCO Sales Training and has spent over 25 years helping B2B sales teams transition from aggressive product-pitching to a strategic, buyer-focused approach.
He equips sales professionals to guide complex conversations with confidence, ensuring they never have to rely on luck or steep discounts to win a deal.
Recognized as an authority on consultative selling and sales psychology, Tom has helped tens of thousands of reps globally replace awkward closing tactics with structured, diagnostic frameworks.
Tom believes that sales skills aren’t something you’re born with, they’re mastered by learning and applying a proven methodology. That’s why he’s dedicated to giving you the blueprint needed to win over stakeholders and consistently hit your revenue targets.
TOM ABBOTT
Take Control of Your Sales Pipeline
Learn SOCO's Modern B2B Methodology
Many reps use “hope-based” selling where they present and hope something sticks. SOCO Selling replaces hope with a diagnostic framework.
- The “3 Deep Questioning” Method: Learn how to move past surface-level answers. You will discover how to ask follow-up questions that uncover the real business problems your customers are willing to pay to solve.
- Helping Buyers Make Sense of the Mess: Instead of just waiting for your turn to speak, you’ll learn how to pull a buyer’s scattered thoughts together. By playing back their needs in a clear way, you prove you truly understand them and build instant trust.
- Strategic Presentation Planning: Turn your demos and slide decks into a persuasive story. You will learn a simple way to structure your message so it answers a buyer’s concerns before they even bring them up.
TRUSTED BY LARGE GLOBAL COMPANIES
AWARD WINNING E-LEARNING PLATFORM
EXCLUSIVE RESOURCES + BONUSES!
OUR SOCO SELLING COURSE COVERS
- Stop Being Ghosted by Building Real Urgency
- Stand Out from the Competition with Better Stories
- Getting Past Gatekeepers to the Real Decision Makers
- Winning the Price War Without Discounting
- Getting Alignment With Buying Committees
- Handling Tough Objections Without Losing the Deal
- Identifying Which Deals Will Actually Close
WHAT DOES OUR SOCO SELLING COURSE INCLUDE?
- 12 Months Access to Online Course
- 51 On Demand Video Lessons
- 6 Downloadable Handouts, Worksheets and Planners
- Certificate of Completion
- Access to 6 Bonus Full Length Sales Training Videos
BONUS ACCESS #1
LIBRARY OF BOOKS & BOOKLETS
Get exclusive access to over 15+ booklets and cheatsheets as well as our 2 full length books on sales.
- The SOHO Solution
- Social Selling
- Qualifying Cheat Sheet
- Competitor Analysis Worksheet
- Social Selling Strategies
- How to Get The Highest ROI from Training
- 35 Interview Questions
- Objection Handler Blueprint
- Sales Roadmap Generator
- Linkedin Outbound Guide
- Omnichannel Prospecting Pack
- How to Run a Great Sales Team Meeting
- Sales KPIs Every Sales Leader Needs to Track
- Negotiation Planner
- Key Account Planning Template
- Ultimate Guide to Closing Deals
- Coaching Catalyst Guide
- Customer Service Skills Guide
BONUS ACCESS #2
EXCLUSIVE WEBINARS & ADVICE FROM EXPERTS
Access in one easy place all of our past and upcoming webinars on sales topics and interviews with experts.Â
Upgrade Your Sales Skills, Upgrade Your Commission Checks
Get the frameworks you need to guide your buyers from discovery to signature.
SOCO Selling Course
$199
Start translating features into business value today.
- 1 User Account
- 12 months access
- SOCO Selling Course
- 8 Downloadable Handouts, Exercises & Scorecard
- 6 Bonus Training Videos
- Certificate Upon Completion
Prices in USD
3 Course Bundle
$299
Learn a reliable sales framework, highlight your unique value, and build a resilient mindset.
- 1 User Account
- 12 months access
- SOCO Selling Course
- Standing Apart Course
- Sales Grit Course
Prices in USD
3 Course Bundle for Teams
$599
Train your whole team with our 3 course bundle.
- 10 User Accounts
- 12 months access
- SOCO Selling Course
- Standing Apart Course
- Sales Grit Course
Prices in USD
Why should I take this course with SOCO Academy?
SOCO has spent over 25 years helping teams master consultative selling and value selling.
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By taking this course with us, you are getting a diagnostic sales methodology that gives you a clear roadmap for your sales process to guide buyers from the first conversation to the final signature.
Who Should Take the SOCO Selling Course?
This course is built specifically for B2B sales professionals, corporate sales reps, and enterprise sellers who want to stop competing on price and start selling on value.
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If you regularly face tough objections, long sales cycles, or struggle to demonstrate the value of your product or service , this course will give you the framework you need to uncover your customer's problems and offer the right solution.
Will I Receive a Certificate for this SOCO Selling Course?
Yes!
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All learners receive a course completion certificate to demonstrate that they have mastered the consultative selling framework. Plus, you won't just walk away with a certificate, you'll also get lifetime access to our exclusive Objection Handler worksheet, Needs Assessment Tool, and Closing Method Worksheet so you can start applying what you learned on your very next sales call.
