SALES TRAINING ACROSS THE US
New York City - Chicago -Houston - Dallas - San Fransisco
SOCO Sales Training is a global sales optimization leader, equipping teams across the US to win more business in an increasingly cautious and complex marketplace.
Right now, your prospects have access to endless information and more decision-makers than ever before. Instead of helping, this usually just overwhelms them and stalls the deal.
Our training provides your sales floor with a structured framework to help prospects make sense of it all. We train your reps to dig out hidden pain points, present your solutions clearly, and help buyers move toward a confident decision.
Transform the way your team sells
Enable your sellers with sales training built to drive measurable results
THE SOCO SELLING METHODOLOGY
Results Based Sales Training across THE UNITED STATES
We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession.
That’s why we created our unique SOCO Selling methodology with a top-to-bottom sales funnel approach covering the entire buyer’s journey—enabling your team to attract high-value leads, navigate complex stakeholder groups, and present ROI-driven solutions that secure the win.
We don’t believe in one-off training. Instead, we go beyond short-lived improvements by implementing full cycle sales systems that change behavior and grow revenue. We evaluate every sales team with pre-training assessments to create a training experience customized to your company, your products and your buyer.
Best Training and Facilitation Skills
Why Companies Choose SOCO
As a multi-year winner of the “Best Sales Training Provider” at the HR Vendors of the Year Awards, we are trusted by industry leaders to deliver high-impact training that resonates in today’s hyper-competitive market. We bring our global training content right into your local market context to make sure it hits home with your team.
Here is why the world’s most ambitious teams choose to partner with SOCO:
- Trusted: Trained Over 50,000 Sales Reps
- Flexible: Training is Customized to Industry
- Cutting-Edge: AI Powered Selling
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable Post-Training Evaluation
- Sustainable: Post-Training Reinforcement
Equip Your Team to Handle Buyer Pushback
Train your reps to defend your pricing and sell on value instead of relying on heavy discounts.
Boost your team's performance
TRANSFORM YOUR SALES RESULTS
Our award-winning sales system bridges the gap between ‘luck’ and ‘predictability.’ Serving teams across the US, we bring a world-class consultative framework to the local US landscape. We equip your sellers to move beyond the ‘pitch’ by mastering the art of uncovering hidden needs and presenting compelling impact cases. By covering every stage of the sales funnel, SOCO ensures that your revenue isn’t left to chance, but is instead driven by a high-performance team that knows exactly how to move deals forward.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. To help you overcome these hurdles, we tailor our training to your business, equipping your team to protect your margins and win more consistently by mastering three core capabilities:
Pipeline Creation: Proactively finding and building a larger volume of high-quality opportunities
Value Communication: Differentiating on value to increase average deal sizes and win complex deals without discounting.
Sales Execution & Leadership: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close.
Through customized in-person training and digital learning, we give your team the edge they need to close larger deals, faster.
CUSTOMIZED RESULTS BASED TRAINING
ONE OFF SALES TRAINING DOESN'T WORK, HERE'S WHAT DOES
At SOCO, we don’t believe in one-off training, instead we focus on a complete system that maximizes results. All of our sales training programs include:
- Team Assessments
- Pre-Training Work
- Sales Process Analysis
- Relevant Case Studies
- Interactive Role-Playing
- AI Powered Selling
- Post-Training Evaluation
- Post Training Reinforcement
- ROI Maximizer for Leaders
Maximize Results with SOCO
CORPORATE SALES WORKSHOPS ACROSS AMERICA
Many sales teams operate without a formal, shared process. This usually means your reps are left guessing what to do next. While a few natural sellers might hit their numbers, the rest of the team often struggles to keep up.
Implementing a unified sales system changes that. It gives your entire team, from coast to coast, a shared playbook. They learn how to support each other, use the best available methods, and confidently guide deals forward.
gain consistent results across the organization
Implement SOCO’s award winning methodology
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•Nordic Ice•
•Pure Healthcare•
•Stratasys•
•Seagate•
•Phigenics•
WHAT OUR CLIENTS SAY
Give Your Team a Repeatable Sales Process
Replace guesswork with a clear framework that guides deals from the first call to the final contract.
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Full Funnel Sales
Challenger Inspired sales
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
TECHNOLOGY
Empower your reps to translate complex tech into business value, unseat entrenched incumbents, and capture market share in a crowded landscape.
- Technology
- Saas
- IT
AI Powered
Selling
We help your team sell faster and more effectively by incorporating AI into the sales process.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world scenarios to bridge the gap between theory and strategic execution.
Post Training Evaluation
Post training, we evaluate learner mastery and map out the steps needed to implement the new skills.
ROI
Maximizer
We conduct a post-training debrief to outline clear recommendations and ensure maximum ROI.
Let’s build Your dream sales TEAM
Learn more, get a quote or check dates. We’re happy to help!
FREQUENTLY ASKED QUESTIONS (FAQ)
Why is sales training important for your team?
Sales training is vital for your team because it provides them with the skills and knowledge needed to navigate the sales process effectively. It ensures that your sales representatives are well-prepared to understand customer needs, communicate the value of your product or service, and address any concerns.
Good sales training helps your team build rapport, stronger relationships with customers, boosts their confidence in presenting solutions, and improves their ability to close deals successfully.
In a competitive market, ongoing sales training keeps your team agile and adaptable, better prepared to meet the changing expectations of customers, contributing to overall business growth and success.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What is the average cost for sales training in USA?
The average cost of Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $500 to thousands per learner.
What are the program delivery options?
Sales training for USA companies can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.
What is covered in a sales training session?
A typical sales training program focuses on some but not limited to the following topics:
- Differentiating from competitors
- Assessing the needs of customers
- Presenting your solution
- Handling objections
- Closing technique
- Handling rejection and much more
SOCO's complete sales training system encompasses the pillars of SOCO Selling which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.
How can I measure the ROI (Return on Investment) of sales training for our company?
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