Sales Training Built For Canadian Teams
Vancouver - Calgary - Toronto - Montreal
Inconsistent training leads to inconsistent selling. When every rep is left to their own strategies, some will succeed while others will fail. We help Canadian enterprises fix that with a world-class training system designed to get everyone performing at their peak.
SOCO’s approach helps reps uncover hidden pain points, present solutions that land, and move prospects to take action. We give your team simple, structured frameworks they remember and apply to live deals immediately.
Give Your Reps The Skills To Close More Deals Faster
Train your reps to spot more opportunities, sell on value, and close them faster
LEADS COMING IN BUT REVENUE ISN'T?
WIN MORE. CLOSE FASTER. SELL BIGGER.
You’re closing deals. Just not enough of them, and not fast enough. Some stall in the pipeline for weeks past when they should have closed. Others close, but for less than they’re worth, because your team didn’t push for the full value of the deal.
None of that is a leads problem. It’s a skills problem. Off-the-shelf training doesn’t fix it, because it’s not built around your deals, your industry, or the objections your reps face everyday.
We build training around your real-world challenges, then give your team enough hands-on practice to make it stick. Your reps learn to close faster, protect deal size, and turn more of the leads you already have into revenue you can count on.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. We bridge this gap by delivering tailored sales optimization programs that fit your unique ecosystem by fixing these 3 common issues:
- Low Deal Value: We teach the skills needed to increase average deal size.
- Small Win Rates: We provide the tools to convert “maybe” into “yes.”
- Long Sales Cycles: We accelerate your path to the close.
Through tailored in-person training and digital learning, we give your team the edge they need to close larger deals, faster.
Award Winning Sales Training Provider
WHY CHOOSE SOCO?
Founded in Canada by Tom Abbott in 1999, what started as a small sales coaching firm in Vancouver, BC expanded to be a full fledged global sales optimization company, helping leading businesses around the world get the best results from their sales teams.
We’re a highly regarded sales training and digital learning provider, but don’t just take our word for it. Many esteemed HR professionals think so too. That’s why we’ve been voted as one of the Best Sales Training Providers at the HR Vendors of the Year Awards since 2016. Here’s why top Canadian companies choose to work with SOCO:
- Trusted: Trained Over 50,000 Sales Reps
- Flexible: Training is Customized to Industry
- Cutting-Edge: AI Powered Selling
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable: Post-Training Evaluation
- Sustainable: Post Training Reinforcement
Transform the way your team sells
Enable your sellers with sales training built to drive measurable results
Signs that your team needs sales training
- They give discounts instead of selling value when pressed on price
- They're not selling to decision makers
- They lose business to the competition because they don't know how to differentiate
- They don't know how to qualify leads
- They get flustered when the prospect has an objection
- They don't build rapport with customers
- They have a hard time dealing with rejection
- The don't look for opportunities for upsells and repeat business
THE SOCO SELLING APPROACH
A Complete Solution to Drive Behavior Change
We don’t drop in, run a single workshop, and leave. SOCO’s approach combines live training, ongoing coaching, and digital reinforcement to change how your team handles deals long after the session ends.
Every program starts with a pre-training assessment and ends with reinforcement tools your leaders can put to work right away. Add an optional train-the-trainer track, and your organization gets an approach built to last, not a one-time event.
When your whole team sells the same way, using the same process, what works for one rep becomes the standard for everyone. That’s how you get consistent results across your entire sales organization.
Tailored Results Based Sales Training
ONE OFF SALES TRAINING DOESN'T WORK, HERE'S WHAT DOES
At SOCO, we focus on an approach that maximizes results. All of our sales training programs include:
- Team Assessments
- Pre-Training Work
- Sales Process Analysis
- Relevant Case Studies
- Interactive Role-Playing
- AI Powered Selling
- Post-Training Evaluation
- Post Training Reinforcement
- ROI Maximizer for Leaders
Close The Skill Gap On Your Sales Team
Find out where your reps are struggling and give them the skills to fix it.
WHAT OUR CLIENTS SAY
•Telus•
•Medisca•
•ClearTech•
•Novapex•
•Drake•
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
Sales Training Built For Your Industry
We tailor every session to the deals, buyers, and challenges your reps face
WHO OUR CORPORATE SALES TRAINING IS FOR
Our programs are designed for the entire sales organization, from new sales development representatives to senior account executives and their managers. We create an interactive learning environment where everyone participates, which allows newer reps to learn from both our trainer and their more experienced colleagues, while seasoned professionals can refine their approach with modern techniques.
Regular training gives your entire team a consistent process to follow, which leads to more predictable revenue.
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Full Funnel Sales
Guide the buying journey
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
TECHNOLOGY, MEDIA, & TELECOMMUNICATIONS (TMT)
Give your reps the skills to translate complex tech into clear business value. Selling in this space means unseating entrenched incumbents and capturing market share in a highly competitive market. It is exactly why tech leaders like Spotify, Salesforce, QuickBooks, Red Hat, and major data centres trust our sales approach.
OPTIMIZE HOW YOUR GLOBAL TEAMS SELL
At SOCO, we bring our sales training programs, trusted by leading companies globally, to local markets. We focus on implementing international strategies, customized for each market. This sharpens the daily performance of every sales rep, no matter their language or location.
Our success is driven by a team of SOCO Certified Sales Trainers around the world. With trainers in US, Canada, Singapore, UK, Australia, Thailand, Vietnam, Indonesia, Malaysia, Japan, Korea, the Philippines, and more, we deliver consistent, high-quality training in local languages and with cultural context.
Integrating AI
Into Sales
We show your team how to use AI to save time on the busywork: research, follow-ups, prep, so they spend more time actually selling.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
Start Closing More Bigger Deals Faster
Learn more, get a quote or check dates. We’re happy to help!
Frequently Asked Questions (FAQ)
Why is sales training important for my team?
Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps.Â
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What are the program delivery options?
Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be as short as 90 minutes delivered via web conferencing software or in the form of a 'lunch and learn'. The majority of sales training will typically span 1-3 days or can be multiple multiple 120-minute Virtual Instructor-Led Training (VILT) sessions.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring that you receive the training that best suits your team's requirements.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
