Scale Sales Beyond Canada
Build a unified corporate playbook for your local and international offices
Sourcing and deploying training across different territories is a logistical nightmare. We help Canadian enterprises eliminate erratic sales execution by delivering high-impact training across your entire team, in multiple local languages.
With information overload, and expanding stakeholder groups, today’s buyers have more information than ever, leading them to struggle to make sense of the noise and stall their ability to make a final decision.
SOCO’s framework helps reps to uncover hidden pain points, effectively present valuable solutions and drive prospects to take action. We give your teams simple, structured processes they actually remember and apply to live deals immediately.
Transform the way your team sells
Enable your sellers with sales training built to drive measurable results
THE SOCO SELLING METHODOLOGY
Standardized execution for teams pulling in the same direction
We don’t believe in one-off training. Instead, we go beyond short-lived improvements by implementing full cycle sales systems that align your entire organization, change behavior and grow revenue. This ensures that a rep in Montreal, for example, uses the exact same sales discipline as your international offices.
We evaluate your team with pre-training assessments to map your specific industry challenges. Your reps get actionable tools to proactively hunt for pipeline, differentiate on value, and close deals predictably.
Award Winning Sales Training Provider
WHY CHOOSE SOCO?
Founded in Canada by Tom Abbott in 1999, what started as a small sales coaching firm in Vancouver, BC expanded to be a full fledged global sales optimization company, helping leading businesses around the world get the best results from their sales teams.
We’re a highly regarded sales training and digital learning provider, but don’t just take our word for it. Many esteemed HR professionals think so too. That’s why we’ve been voted as one of the Best Sales Training Providers at the HR Vendors of the Year Awards since 2016. Here’s why top Canadian companies choose to work with SOCO:
- Trusted: Trained Over 50,000 Sales Reps
- Flexible: Training is Customized to Industry
- Cutting-Edge: AI Powered Selling
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable: Post-Training Evaluation
- Sustainable: Post Training Reinforcement
Fix Inconsistent Regional Sales Behavior
Protect Your Margins Across Every Territory
Our award-winning sales system bridges the gap between ‘luck’ and ‘predictability.’ Whether your teams are operating out of Vancouver, Toronto, or expanding into international regional markets, we bring a clear, consultative framework to your organization. We equip your sellers to move beyond the ‘pitch’ by mastering the art of uncovering hidden needs and presenting compelling impact cases.
By covering every stage of the sales funnel, SOCO ensures that your revenue isn’t left to chance, but is instead driven by a high-performance team that knows exactly how to move deals forward.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. To help you overcome these hurdles, we tailor our training to your business, equipping your team to protect your margins and win more consistently by mastering three core capabilities:
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Pipeline Creation: Proactively finding and building a larger volume of high-quality opportunities
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Value Communication: Differentiating on value to increase average deal sizes and win complex deals without discounting.
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Sales Execution & Leadership: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close.
Through tailored in-person training and digital learning, we give your team the edge they need to close larger deals, faster.
Tailored Results Based Sales Training
ONE OFF SALES TRAINING DOESN'T WORK, HERE'S WHAT DOES
At SOCO, we don’t believe in one-off training, instead we focus on a complete system that maximizes results. All of our sales training programs include:
- Team Assessments
- Pre-Training Work
- Sales Process Analysis
- Relevant Case Studies
- Interactive Role-Playing
- AI Powered Selling
- Post-Training Evaluation
- Post Training Reinforcement
- ROI Maximizer for Leaders
Integrating AI
Into Sales
We help your team sell faster and more effectively by incorporating AI into the sales process.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
gain consistent results across the organization
Implement SOCO’s award winning methodology
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•Telus•
•Medisca•
•ClearTech•
•Novapex•
•Drake•
WHAT OUR CLIENTS SAY
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Full Funnel Sales
Challenger Inspired sales
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
TECHNOLOGY
Empower your reps to translate complex tech into business value, unseat entrenched incumbents, and capture market share in a crowded landscape.
- Technology
- Saas
- IT
Align Your Sales Behavior Everywhere
Learn more, get a quote or check dates. We’re happy to help!
Frequently Asked Questions (FAQ)
Why is sales training important for my team?
Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps.Â
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What are the program delivery options?
Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be as short as 90 minutes delivered via web conferencing software or in the form of a 'lunch and learn'. The majority of sales training will typically span 1-3 days or can be multiple multiple 120-minute Virtual Instructor-Led Training (VILT) sessions.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring that you receive the training that best suits your team's requirements.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
COMPLETE RESULTS-BASED TRAINING SYSTEM
Get your personalized quote today
