AWARD-WINNING SALES TRAINING PROVIDER
High-performing teams don’t leave their revenue to chance. We help you move away from “hope-based” selling by giving your team a unified framework that works across your whole organization. From the first discovery call to the final negotiation, we provide a complete sales system that helps your reps stay in control of the deal and guide prospects to a confident decision.
Global Sales Training Tailored for Your Local Market
In a market where buyers are highly price-sensitive and slower to make decisions, outdated tactics no longer work. As a global training company, we bring international frameworks and adapt them directly to your local market and industry challenges. We equip your team with the modern prospecting, consultative selling, and closing skills they need to break through buyer hesitation, protect your margins, and grow profitably.
We move beyond “off-the-shelf” lectures to provide a tailored sales methodology that is immediately applicable to your specific regional and industry challenges. Our focus is on creating permanent behavioral change that turns your sales process into a predictable engine for revenue.
TRADITIONAL TRAINING
- Generic, "off-the-shelf" content that doesn't fit your world.
- One-off "motivational" speeches that are forgotten in a week.
- Heavy on theory with no actionable takeaways.
- Teaches outdated, "pushy" tactics that annoy modern buyers.
- A temporary spike in energy followed by a return to old habits.
TRAINING WITH SOCO
- Tailored to your specific industry and sales challenges.
- Building a repeatable system that the whole team can follow.
- Practical, hands-on practice with real-world scenarios.
- Positions your reps as expert advisors who solve problems.
- Long-term behavioral change. We don't just teach theory, we teach sales habits.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. To help you overcome these hurdles, we tailor our training to your business, equipping your team to protect your margins and win more consistently by mastering three core capabilities:
Pipeline Creation: Proactively finding and building a larger volume of high-quality opportunities
Value Communication: Differentiating on value to increase average deal sizes and win complex deals without discounting.
Sales Execution & Leadership: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close.
Through tailored in-person training and digital learning, we give your team the edge they need to close larger deals, faster.
Best Training and Facilitation Skills
Why Companies Choose SOCO
As a multi-year winner of the “Best Sales Training Provider” at the HR Vendors of the Year Awards, we are trusted by industry leaders to deliver high-impact training that resonates in today’s hyper-competitive market. We bring our global training content right into your local market context to make sure it hits home with your team.
Here is why the world’s most ambitious teams choose to partner with SOCO:
- Trusted: We have trained Over 50,000 Sales Reps
- Flexible: Every session fits your specific industry
- Modern: We teach real-world AI strategies
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable Post-Training Evaluation
- Sustainable: Post-Training Reinforcement
Build a Repeatable Revenue Engine
Ditch the “hit or miss” months and give your team a reliable roadmap that turns early outreach into a steady stream of opportunities.
5 SIGNS YOUR TEAM IS READY FOR A NEW SALES STRATEGY
- Deals are stalling in the "evaluation" phase and reps aren't sure how to push them through.
- Your team is winning on price, but losing on value, leading to shrinking profit margins.
- Every rep has their own "style," making it impossible to forecast revenue accurately.
- The "ask" at the end of a presentation feels awkward or forced rather than a natural next step.
- Reps are busy making calls, but they aren’t uncovering the deep pain points that actually drive a sale.
CustomiZed, Results Based Training
- Team Assesments
- Pre-Training Work
- Sales Process Analysis
- ROI Maximizer for Leaders
- Real-life Scenarios Training
- Interactive Role-Playing
- Post-Training Evaluation
- Post Training Reinforcement
Drive Lasting Sales Growth With SOCO
When you choose a sales training partner, you need to know their methods will stick. Our proven approach (mentioned by participants themselves) goes far beyond traditional classroom learning. We combine deep industry expertise with hands-on training to transform how your team sells every day.
Interactive Training
High-energy sessions combining expert storytelling and interactive role-plays to keep your sales team highly motivated and focused.
ACTIONABLE Frameworks
Simple, customized tools tailored to your industry that your reps can easily remember and immediately apply to active deals.
Real Business Impact
Ongoing support through post-training coaching and e-learning to ensure long-term retention and lasting behavioral shifts.
Trusted Partnership
A seamless, collaborative relationship built on absolute professionalism, rapid responsiveness, and deep industry expertise.
Keep Deals Moving Forward
Identify why deals are stalling and give your team the tools to handle pushback and maintain momentum through long sales cycles.
WHY IS THE SOCO® SELLING™ METHODOLOGY DIFFERENT?
A METHODOLOGY BUILT FOR REAL-WORLD RESULTS
We believe that sales excellence comes from mastering a clear, repeatable process, not just sitting through a one-off seminar.
Our methodology focuses on immediate application, giving your team battle-tested strategies to navigate tough negotiations and complex buyer journeys right now. By shifting the focus from academic theory to real-world behavioral change, we help your reps develop the confidence to guide deals to a close.
Our goal is to bridge the gap between “knowing” and “doing,” combining hands-on practice with the ongoing reinforcement your managers need to turn the training into a permanent competitive advantage for your company.
IMprove sales Performance
How it works:
1. SITUATION
CHALLENGES AND GOALS
Discovery meeting with leadership, 8-point sales competency checklist and online survey of team members. (1-4 weeks before workshop)
2. ASSESSMENT
RECOMMENDATIONS
Conceptual agreement of situation, recommendation of tailored training modules, confirmation of workshop. (1-4 weeks before workshop)
3. LEARNING
PRE-WORKSHOP
Context setting email or conference call with team, review of videos and self-reflection questions pre-workshop. (1-4 weeks before workshop)
4. EXECUTION
WORKSHOP DELIVERY
Strong tailored content and interactive learning, information-packed workbook, actionable takeaways and learning assessment delivered by SOCO® Certified Trainer™.
5. SUPPORT
POST-WORKSHOP
Debrief meeting with leadership, recommendations, training ROI indicators, weekly tip emails, (4-12 weeks after workshop] *Ask us about SOCO Academy self-paced e-learning and virtual instructor-led training.
Confidently Navigate Complex B2B Sales
Give your team the tools to handle complex buying committees and move high-value deals to a close with confidence.
•Millennium•
•TISSOT•
•MAERSK•
•Salesforce•
•Spotify•
•Zendesk•
•Hewlett-Packard•
•Electrolux•
•HSBC•
•3M•
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
WHAT OUR CLIENTS SAY
Build a Scalable Sales Culture
Replace individual “workarounds” with a unified methodology that makes growing your sales organization predictable.
New and seasoned sales professionals and sales managers will all benefit from training using the SOCO® Selling™ methodology. Our interactive training style is interactive, so new sales reps can learn from both the experienced trainer and also their seniors.
Experienced salespeople can always improve or fine-tune their skills as the sales field evolves. SOCO Sales Training is always at the cutting edge of modern sales techniques to help them stay ahead. Regularly honing sales skills is crucial for achieving optimal results.
For who
New sales reps
Experienced reps who wants to fine tune their craft
Duration
1 Day or Multiple 80 Minute VLT Sessions
Format
Live Workshop
Virtual Instructor-Led Training
Blended Learning
OUR COMPLETE SALES TRAINING SYSTEM
TECHNOLOGY
Empower your reps to translate complex tech into business value, unseat entrenched incumbents, and capture market share in a crowded landscape.
- Technology
- Saas
- IT
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Full Funnel Sales
Challenger Inspired sales
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.
BEST SALES TRAINING PROVIDER
Why is Sales training important for your team?
Sales training is crucial for several reasons. First, it provides a return on investment (ROI) for businesses. Sales training pays off quickly for businesses, often covering its costs within 1 to 6 months after completion. Sales training also empowers salespeople to adhere to consistent methodologies, leading to better communication with clients. Lastly, it contributes to sales growth by equipping staff with tools and insights to close deals effectively.
As a result, sales training can prevent costly mistakes, ensuring better outcomes in both the short and long term.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What are the program delivery options?
Our Sales Training programs can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.
What is covered in a sales training session?
A sales training session rooted in the SOCO Selling Methodology offers a variety of topics for your team's development. You can select the specific areas you want to focus on during the sessions. You may refer to this section on some of the more popular topics that we cover.
The SOCO Selling Methodology is a top-to-bottom sales funnel methodology. Understanding the entire sales process is crucial. From generating leads to closing deals, the SOCO methodology can help your sales team navigate each stage effectively.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
Which countries/locations can you provide training for?
We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Australia, Europe, and all APAC countries.
Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.
Connect Your Value to Their Bottom Line
Help your reps bridge the gap between what you sell and the specific business outcomes your customers care about most.
