SALES TEAM COACHING

Personalized Support Built Around Your Team's Active Deals

Give Your Team the Coaching That Turns Training Into Wins

One-on-one and group coaching that picks up where your training leaves off

Training Teaches the Skills. Coaching Makes Them Stick.

Ongoing support that turns what your reps learned into what they actually do.

Training works a lot like a driving lesson. Your team learns what to do and gets plenty of practice.

Coaching is the time on the road afterward, with an expert in the passenger seat.

A SOCO coach meets with your reps one-on-one or in groups and talks through the deals they’re working on. Together, they figure out how to use what they learned in training, so the new skills become part of how your team sells.

Best Training and Facilitation Skills

Why Companies Choose SOCO

SOCO is a multi-year winner of “Best Sales Training Provider” at the HR Vendors of the Year Awards. We bring our global training content right into your local market context to make sure it hits home with your team.

Here’s why teams choose to work with SOCO:

Trusted: We have trained Over 50,000 Sales Reps
Flexible: Every session fits your specific industry
Modern: We show reps how AI fits into their existing sales process
Thorough: Pre-Training Learning
Interactive: Role Playing and Group Discussions
Measurable Post-Training Evaluation
Sustainable: Post-Training Reinforcement

SALES REPS TRAINED

50000 +

E-LEARNING STUDENTS

1000 +

COUNTRIES

20 +

LANGUAGES

5 +

Make Your Training Last Beyond the Workshop

Coaching sessions that keep new skills sharp once your reps are back to selling

Where Coaching Comes In After Training

Training gives your team the skills. Coaching helps them use those skills on the deals they’re working on. Here’s how:

Your reps bring their current deals to each session and figure out how to use the new skills on them.
Regular sessions keep the skills fresh, so they don’t get pushed aside when things get busy.
Your reps get honest feedback from a coach who knows how they were trained.
Teams in different markets get the same follow-up, so everyone keeps selling the same way.

Coaching helps your team keep using what they learned, so your training shows up in your numbers.

KEEP YOUR TEAM SELLING THE WAY THEY WERE TRAINED

SOCO’s coaching helps your team apply the skills from training to their current deals. We coach reps one-on-one or in groups to build pipeline, explain their value with confidence, and close deals.

Before Coaching With SOCO

After Coaching With SOCO

Coaching happens on a regular schedule that works for your team.
Reps get expert coaching without adding to your managers' workload.
Reps have a coach to talk things through with as they start using the new skills.
More reps get the support they need to hit their targets.

Coaching Works. Most Teams Just Aren't Doing Enough of It.

Sales coaching isn’t optional. It’s one of the clearest performance levers in B2B sales, and there is data that backs it up:

76% Quota attainment for teams coached weekly

99% Of reps say coaching is critical to their success

ONLY 40% Of reps get coached at the frequency it takes to see results.

Source: MySalesCoach, The State of Sales Coaching 2026

Help Your Reps Feel Confident Using Their New Skills

Coaching gives reps a place to practice and ask questions as they start using what they learned.

WHAT OUR CLIENTS HAVE TO SAY ABOUT US

      
   SOCO/ Sales Training
   33 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Eko Prasetyo 
 
 
 
  Excellent SOCO Selling Training with practical frameworks and real-world sales applications. The session delivered by Tom Abbott was engaging, insightful, and very relevant for professionals involved in consultative and solution-based selling.

Grateful to Gradiant for organizing this valuable learning opportunity at the China office.
  
 
      Posted on Google  
   
   Olga Marie Bautista-Perez 
 
 
 
  Kyle from SOCO recently facilitated a Sales Training session for our Regional Sales Teams in Singapore, and it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise. I particularly appreciated how the role-playing and group activities were tailored to our specific regional challenges. It wasn't just a generic training; it was highly contextual and immediately applicable to our work.
  
 
      Posted on Google  
   
   Fariz Pradana 
 
 
 
  It was a really meaningful and fun session that I have with Kyle for Sales Training.
  
 
      Posted on Google  
   
   Marsya Sinclairianiputri Rahadian 
 
 
 
  the traiing that will equipped you with skill set that you can apply directly in your job! such a great experience
  
 
      Posted on Google  
   
   Eric Sugianto 
 
 
 
  Learn how to identify problem and how to solve em
  
 
      Posted on Google  
   
   Nurul Nadia Mohamed Noh 
 
 
 
  It was a good training session. I gained a lot of new knowledge, especially on how to answer parents’ enquiries
  
 
      Posted on Google  
   
   Chris P 
 
 
 
  The training was interesting and provided a holistic approach to selling. I learned a lot of useful information that I can apply in my day to day sales techniques.
  
 
      Posted on Google  
   
   Ceinthia Dongo 
 
 
 
  Great mentoring and training session with SOCO Training.
Tom understood our challenges from the start and was able to provide a great programme that took us through the various stages of a sales journey from lead qualifications to account management. I personnaly enjoyed revisiting the qualifications methods, the objections handling, the agenda setting and the executive summary mastery.
I would highly recommend SOCO training.
  
 
      Posted on Google  
   
   Mike Cawson 
 
 
 
  we had Chris from SOCO come in and give us a full day's training on Prospecting Power.  Chris was an exceptional trainer, kept the team engaged all day, and gave us a powerful toolbox of techniques and strategies to get our pipeline filled with qualified prospects.  Highly recommend.

WHAT OUR CLIENTS SAY

Jeff has been exceptionally helpful, particularly during a critical period when support was needed most. He is an excellent listener and has provided valuable insights to improve my current system.

MORTGAGE STRATEGY MANAGER

KARISTA

Get Your Team the SALES Coaching You Don't Have Time For

We take care of the follow-up coaching after training, so your managers don’t have to.

How SOCO Coaching Helps Your Team Perform

Coaching only works if it’s built around what your team actually needs. Here’s how we help your reps turn training into results they can repeat.

Action Plans That Move Deals Forward

Your reps leave every session with a clear next step, not just advice. We help them turn coaching into action on the deals sitting in their pipeline right now.

Accountability Built Into Every Session

Progress gets tracked, not just discussed. Your reps take ownership of their action plans, and we hold them to it, session after session.

Make Skills Stick Long After Training Ends

Training teaches the framework. Our coaching reinforces it, so what your reps learned doesn’t fade once the workshop is over.

Coaching Around Your Team's Active Deals

Every team faces different deals and different challenges. We tailor coaching to your reps’ actual situations, whether that’s one-on-one or group sessions.

Expert Guidance Your Managers Don't Have Time To Give

Your reps get outside perspective, honest feedback, and hands-on coaching, without adding another task to your managers’ plate.

sales coaching program delivery options

SOCO’s Sales Performance Coaching program tackles the specific challenges your reps are facing right now and helps them build new selling habits.

one-on-one coaching

Give individual reps the unique support they need to overcome obstacles and fine-tune areas they need to improve.

group coaching

Group coaching gets reps learning from each other and solving problems together.

delivered Live virtually

We provide coaching via 50-minute video conferences, scheduled around your team's availability so reps who travel can still attend no matter where their work takes them.

Get the Coaching Your Team Needs to Win

Get a quote or find the right modules for your team. Our program advisors are happy to help.

FREQUENTLY ASKED QUESTIONS (FAQ)

Why is coaching important for your team?

Sales performance coaching helps your team in two ways:

Learn from feedback and data

Reps use sales data, like win rates, conversion rates, and deal speed, to see exactly where they need to improve, backed by direct feedback from a coach.

Develop their own selling style and voice

Reps learn to sell using their own strengths and personality instead of a script, so they sound like themselves with customers, not a company line.

Sales coaching is not a one-time thing. It only works with regular sessions over time.

Should I hire a sales coach for my team?

Yes, hiring a sales coach is a valuable investment for your sales team.

An external sales coach brings several advantages:

Diverse Experience: External sales coaches have experience coaching different companies and industries, allowing them to share best practices and insights from various sources.
Continuous Learning: External coaches constantly update their knowledge, so your team gets current strategies, not outdated ones.
Objective Perspective: External coaches offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored solutions. Training Industry's research on internal vs. external coaching backs this up: outside coaches, free from internal politics, tend to give more direct feedback and drive faster results.

An external coach brings expertise your team can use right away to stay competitive.

What are the program delivery options?

Sales Performance Coaching can be conducted live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

How long are the coaching sessions?

Coaching sessions can vary in length, depending on your goals.

They can be conducted in short 90-minute sessions delivered via web conferencing software or can span 1-3 days in person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the coaching they need no matter how busy they are.

What is covered in a coaching session?

A coaching session can cover:

Creating action plans to progress and close deals
Practicing sales skills and techniques, such as cold calling, qualifying, presenting, negotiating, or closing
Analyzing and interpreting sales performance data, such as win rates, conversion rates, pipeline speed, and customer satisfaction
Developing a growth mindset and a positive attitude
Overcoming obstacles and sharpening specific skills
Developing a unique selling style and voice
Adapting to different types of buyers and situations

How can I measure the ROI (Return on Investment) of sales coaching for our company?

Measuring the ROI of sales coaching involves tracking key performance indicators (KPIs) before and after the coaching to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

Which countries/locations can you provide coaching for?

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Australia, Europe, and all APAC countries.

Regardless of your location, we tailor coaching to your organization's needs."

Higher Win Rates Start With Better Coaching

Personalized coaching that helps reps handle objections, negotiate, and close with confidence.