Give Your Managers The Coaching Skills To Lead successful teams
Your managers learn to run coaching conversations that help them lead their team with clarity and confidence.
SALES COACHING TRAINING
Train Your Sales Managers To Be Highly Effective Coaches
Help Your Managers Become The Leaders Their Teams Need
Teach your managers solution-focused coaching, so they can lead a team that thinks ahead and acts with confidence
SOCO’s Coaching Skills Training teaches a solution-focused approach to sales coaching that helps your sales managers shift from being the person who solves every problem, into being a coach who helps reps find their own answers.
This gives your managers a clear, repeatable way to coach every rep on their team. They run one-on-ones with more confidence and get a clearer picture of where each rep needs support.
Over time, their reps take more responsibility for their own growth, and it shows up in the team’s results.
The Coaching Skills That Set Great Sales Managers Apart
Great sales coaches don’t have all the answers. They know how to help reps find them, and that comes down to three skills your managers can learn. Your managers practise each skill in roleplays built around situations they’re facing with their own reps, so they’re ready for their next one-on-one.
Understand What Each rep Needs
Listening closely helps managers figure out what’s holding a deal back and what the rep needs to move it forward. Reps feel heard, and the coaching they get fits their situation, so it’s easier to act on.
Help Reps Find Their Own Answers
The right questions help reps think a deal through and come up with their own plan, with their manager guiding the way. They leave with clear next steps they believe in, so there’s less back-and-forth and more time spent moving deals forward.
Their manager keeps them accountable in a way that feels like support, which makes it easier to follow through. With every deal, they get better at solving the next problem on their own.
Keep Plans On Track
A well-timed check-in keeps reps motivated and helps them see their plans through. Small wins get noticed early, and if a deal starts to stall, managers can step in early and help the rep get it back on track.
Get Every Manager Coaching To The Same High Standard
All your managers learn the same approach, so you can count on great sales coaching in every team.
Best Management Training Provider
WHY companies CHOOSE SOCO
SOCO/ has won awards at the HR Vendors of the Year awards since 2016. These awards include Best Management Training Provider, Best Digital Learning Provider, Best Training and Facilitation Skills, and Best Sales Training Provider.
Industry-leading companies choose SOCO to train their teams for a few key reasons:
- Award-Winning Training Provider
- Trained Over 50,000 Sales Reps
- We Tailor Training to Every Industry
- Pre-Training Learning
- Role Playing and Group Discussions
- Thorough Post-Training Evaluation
- Post-Training Reinforcement
SALES REPS TRAINED
50000
+
E-LEARNING STUDENTS
30000
+
COUNTRIES
20
+
LANGUAGES
5
+
TRAIN MANAGERS TO COACH Every Rep With Confidence
Your managers learn to tailor each coaching conversation, so every rep gets support that fits where they are.
5 Signs your managers need Coaching Skills Training
- Your managers solve most deal problems for their reps instead of coaching them through it.
- Reps leave 1:1s without the clarity or confidence to act on their deals.
- Every rep gets coached the same way, no matter their experience or skill level
- The quality of coaching depends on which manager a rep reports to.
- Your managers want to coach but were never shown how.
Coaching Works. Most Teams Just Aren't Doing Enough of It.
Sales coaching isn’t optional. It’s one of the clearest performance levers in B2B sales. Here’s the data that backs it up:
76% Quota attainment for teams coached weekly
99% Of reps say coaching is critical to their success
ONLY 40% Of reps get coached at the frequency it takes to see results.
Help Your Managers Coach Like The Leaders They Want To Be
Good coaching builds trust, and that’s what turns managers into leaders people want to follow.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•Spotify•
•Salesforce•
•QuickBooks•
•MAERSK•
•Hewlett-Packard (HP)•
WHAT OUR CLIENTS SAY
...it was outstanding. The modules and content flow were perfectly structured... I particularly appreciated how the role-playing and group activities were tailored to our specific challenges.
OLGA MARIE
BUSINESS DEVELOPMENT
Help Your Managers Run Highly effective Coaching Conversations
A clear coaching approach gives managers a confident way to guide every rep.
MANAGEMENT COACHING SKILLS TRAINING
Course Outline
- Coaching techniques for leaders
- Active listening
- Powerful questioning
- Designing actions
- Managing progress
- Creating accountability
Who Should Attend Management Coaching Skills Training?
Leaders, managers, and business owners in charge who want to learn coaching methods to lead a self-reliant and proactive team.
For who
Team Leaders and Sales Managers
Duration
1 Day in Person or Multiple 120 Minute VILT Sessions
Format
Live Workshop or
Virtual Instructor-Led Training
SALES Coaching for Leaders Program MaterialS
INCLUDED TRAINING MATERIALS
All participants receive complete Sales Coaching Fundamentals Training workbooks, post-training reinforcement content and certificates of completion.
PRACTICAL TOOLS, MEASURABLE RETENTION
Integrating AI
Into Sales
We show your team how to use AI to save time on the busywork: research, follow-ups, prep, so they spend more time actually selling.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
Develop Sales Managers Who Coach With Purpose
Gain transformative management coaching skills by requesting pricing and discovering the right pillars and modules for your leaders. Our experienced program advisors are happy to help.
AWARDED GOLD FOR
BEST TRAINING & FACILITATION SKILLS
BEST SALES TRAINING PROVIDER
BEST MANAGEMENT TRAINING PROVIDER
BEST SALES TRAINING PROVIDER
BEST MANAGEMENT TRAINING PROVIDER
FREQUENTLY ASKED QUESTIONS (FAQ)
Why is coaching training for managers important for your leaders?
Coaching training for managers is important for leaders as it helps them develop their employees’ skills, potential, and performance. It helps them talk well with their team, creating a culture of learning and development, and working together. They will also be able to inspire and motivate others to achieve their goals and vision.
These are some of the benefits of coaching skills that can enhance the quality of leadership and management in any organization.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What are the program delivery options?
Coaching skills training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
Which countries/locations can you provide training for?
We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Australia, Europe, and all APAC countries.
Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.
Coaching Skills Every Great Sales Manager Should Have
From listening to follow-up, managers learn the skills that make every one-on-one more useful.
