TRAIN REGIONAL TEAMS IN THE SAME
AWARD-WINNING SALES SKILLS
Drive Consistent Sales Behaviour Across APAC
Get your regional sales teams following the same playbook with clear discipline and predictable closing habits.
Fix Your Revenue Bottlenecks UNDER ONE UNIFIED STANDARD
When regional revenue targets go up, managing sales teams across different countries gets messy fast.
If your teams in different countries use completely different sales methods, your pipeline shrinks, conversion rates drop, and deals drag on. What works for your team in Singapore doesn’t automatically work in Jakarta or Hangzhou. You end up with a few star performers and a lot of regional offices missing their numbers.
We help you fix these revenue leaks by building consistent habits across your entire international team. Your leadership team gains clarity across teams, while your regional reps get trained using one clear standard. We helps your teams master these core capabilities:
- Pipeline Creation: How to proactively build a steady pipeline of high-quality opportunities in their local territories
- Value Communication: Budgets are tight right now. Teams need to know how to differentiate on value to increase average deal sizes and win complex B2B deals without resorting to margin-killing discounts.
- Sales Execution & Leadership: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close. Eliminating the performance gaps between your best teams and your struggling ones.
Through tailored in-person training and digital learning, we give your teams the edge they need to close larger deals, faster.
We Remove The Language Barrier For You
We can deliver the training locally in English, Indonesian, Thai, Mandarin and Vietnamese and more. We handle the cross-border complexity so your teams can focus on one thing: learning in their native language so the training actually sticks.
Multi-Market Sales Training Made Easy
Skip the logistical headache. We handle the cross-border training infrastructure for your regional teams.
AWARD WINNING SALES TRAINING PROVIDER
Build Consistent Sales Habits Across APAC
OPTIMIZE HOW YOUR REGIONAL TEAMS SELL
We’re one of Asia’s best sales training and digital learning providers, but don’t just take our word for it. Many highly-regarded HR professionals think so too, which is why we’ve been voted as one of the Best Sales Training Providers, Best Digital Learning Providers, and Best Training and Facilitation Skills at the HR Vendors of the Year Awards in Singapore, Malaysia and Hong Kong.
One Framework, Local Nuances: We don’t do copy-paste training. We deliver a unified sales methodology tailored to local cultural buying habits across APAC.
No More Chasing Local Vendors: Sourcing and vetting trainers in different countries takes too much time. Whether your reps are in Sydney, Jakarta, Tokyo, or Manila, we deploy local, native-speaking trainers to deliver the material in their own language.
TRAINING TEAMS ACROSS ASIA
Sales Training That Reps Actually Use
We deliver practical sales frameworks in local languages so your regional reps actually apply them to live deals.
Why Your Regional Reps Stick to Their Old Selling Habits
When you try to train sales teams across different countries, you usually run into two choices. You can ship out a generic English program that your local reps ignore because it does not fit their market reality, or you can hire different local training agencies in every country, which makes you lose all control over how your company actually sells. We fix this disconnect. We help you bring your sales teams across APAC, EMEA, and North America under one single performance standard, delivered in their native languages.
SKILLS TAILORED TO EACH MARKET
At SOCO, we bring our sales training programs, trusted by leading companies globally, to local markets. We focus on implementing international strategies, customized for each market. This sharpens the daily performance of every sales rep, no matter their language or location.
Our success is driven by a team of SOCO Certified Sales Trainers across Asia and beyond. With trainers in Singapore, Thailand, Vietnam, Indonesia, Malaysia, Japan, Korea, the Philippines, US, Canada, UK and more, we deliver consistent, high-quality training in local languages and with cultural context.
Customized Training
We conduct a thorough needs analysis for both leaders and learners to design a program that truly fits your team. By integrating unique, industry-specific case studies, we deliver a tailored solution.
Training Effectiveness
Our interactive sessions follow an 80/20 rule focused on practical context, heavily featuring activities and role-plays. This hands-on approach drives observable changes to on-the-job behavior in your sales team.
Ongoing Support
We offer post-training coaching, e-learning, digital reinforcement, and train-the-trainer programs to turn new skills into lasting habits so your investment keeps paying off long after the session ends.
Build a Stronger Regional Pipeline
Equip your cross-border teams with processes to qualify and close more opportunities effectively.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
Posted on Google Eko Prasetyo Excellent SOCO Selling Training with practical frameworks and real-world sales applications. The session delivered by Tom Abbott was engaging, insightful, and very relevant for professionals involved in consultative and solution-based selling. Grateful to Gradiant for organizing this valuable learning opportunity at the China office.Posted on Google Olga Marie Bautista-Perez Kyle from SOCO recently facilitated a Sales Training session for our Regional Sales Teams in Singapore, and it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise. I particularly appreciated how the role-playing and group activities were tailored to our specific regional challenges. It wasn't just a generic training; it was highly contextual and immediately applicable to our work.Posted on Google Fariz Pradana It was a really meaningful and fun session that I have with Kyle for Sales Training.Posted on Google Marsya Sinclairianiputri Rahadian the traiing that will equipped you with skill set that you can apply directly in your job! such a great experiencePosted on Google Eric Sugianto Learn how to identify problem and how to solve emPosted on Google Nurul Nadia Mohamed Noh It was a good training session. I gained a lot of new knowledge, especially on how to answer parents’ enquiriesPosted on Google Chris P The training was interesting and provided a holistic approach to selling. I learned a lot of useful information that I can apply in my day to day sales techniques.Posted on Google Ceinthia Dongo Great mentoring and training session with SOCO Training. Tom understood our challenges from the start and was able to provide a great programme that took us through the various stages of a sales journey from lead qualifications to account management. I personnaly enjoyed revisiting the qualifications methods, the objections handling, the agenda setting and the executive summary mastery. I would highly recommend SOCO training.Posted on Google Mike Cawson we had Chris from SOCO come in and give us a full day's training on Prospecting Power. Chris was an exceptional trainer, kept the team engaged all day, and gave us a powerful toolbox of techniques and strategies to get our pipeline filled with qualified prospects. Highly recommend.
•Carousell•
•Great Eastern•
•MAERSK•
•CelcomDigi•
•Bank of the Philippines Islands•
•PayMaya•
•Singtel•
•HSBC•
•Prudential•
•Telekom Malaysia•
WHAT OUR CLIENTS SAY
Scale Your Sales Playbook Across APAC
Stop relying on fragmented local vendors. Use our single cross-border infrastructure for all regional branches.
INDONESIAN
VIETNAMESE
THAI
MANDARIN
INDONESIAN, THAI, VIETNAMESE & MANDARIN
SOCO Academy provides regional sales teams with training in four APAC languages: Indonesian, Thai, Mandarin and Vietnamese.
Regional sales professionals can learn new sales skills in their native language while minimising downtime and maximising results. So sales teams across Asia can all learn the same award-winning sales training methodology.
“We have to be lifelong learners – learning never ends. We all know that things change. So you have to be at the forefront and figuring out what’s next. That attitude of being a learner is what will separate you from everybody else. ” – Managing Director Tom Abbott
Learn more, get a quote or check dates. We’re happy to help!
BEST SALES TRAINING PROVIDER















