Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

Tom Abbott from HRM Asia on Vimeo. Does your company send staff for training? If it does, how do you effectively analyse the ROI from this training? At the 2015 HR Summit I spoke on ‘How To Get The Best ROI From Training’ and in this video I share several tips on how to effectively analyse […]

<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> When we talk about how great we are it can come across as bragging, but when other people talk about us it comes across as evidence. This is why LinkedIn Endorsements are so effective. Or are they? Also read Using LinkedIn as a Lead […]

One of the most common objections across all industries is the price objection. It’s too expensive, I can’t afford it, I don’t see the value. The key to overcoming this objection is clarifying if the prospect doesn’t have the budget, which means they can’t afford it, or if they have the budget, but don’t think […]

Many sales professionals in ICT (information and communications technology), struggle with translating features to benefits. As broadband champions and integrated information and communications providers, they have really cool technological products and services, but they struggle describing the features – and more importantly, the benefits – to their customers. They find themselves using technical language like CPE, EPE, […]

4 Steps to Consultative Selling Success, how to incorporate solution selling into your sales process. Step 1. Know everything about your product. Step 2. Have a clear roadmap of your sales process Step 3. Ask questions to uncover problems Step 4. Sell solutions – not products Hey everyone, it’s Tom Abbott here. Founder of Soco […]

There’s never been a better time to be in sales. In this era of social media, social selling is the evolution of sales. Buyers are always connected and constantly on social media, learning more about your company and competitors. Social media has changed the buying process and as a result, the selling process. In this […]