B2B

The B2B Buying Process Explained: 9 Influencing Stages & Factors

It’s no secret that B2B buyers operate on a very different level from B2C buyers. Sure, while B2B buying behaviour is changing rapidly due to the pandemic and the onset of technological advancements. The B2B buying process still has five distinct stages and four major influencing factors that have stayed the same. Read on to …

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