Top to Bottom of Funnel Sales System

SOCO’s methodology takes you from  top to bottom of the sales funnel

 Maximise growth and your organization’s potential through Asia’s leading sales training course provider. Our award-winning, customised training develops your sales team into high-performing sales experts to help launch your company to the next level. Our suite of solutions and products are designed to get sales staff trained quickly and efficiently with minimal downtime.

soco's methodology

We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession. The SOCO/ Selling methodology includes our seven pillars of selling and our exclusive top-to-bottom sales funnel methodology. Every sales team begins the programme with pre-training assessments, which allow us to build a custom training experience ensuring our programme provides the most effective results for your company.

SOCO/ Sales Training is available throughout Asia and the world and is taught in five different languages including English, Thai, Indonesian, Mandarin, and Vietnamese, with new languages being added continually.

Award Winning Sales Training Provider

For 5 years in a row, SOCO/ has won awards at the Human Resources Magazine HR Vendors of the year awards including Best Sales Training Provider and Best Digital Learning Provider categories in Singapore, Malaysia and Hong Kong. 

Here are some of the many reasons why industry leading companies choose SOCO Sales Training to train their teams.

Maximise Results with SOCO

It’s a shocking fact that many sales teams have never gone through any formal sales training, yet the revenue of the company relies on them. Without proper training and a formal sales structure, teams are left to trial and error to figure out what works. Leaving some team members to excel while others are left struggling.

By implementing a world-class sales training program and a complete system, team members help each other achieve their goals, best practices are implemented and most importantly, closing ratios are increased. Sales training is one of the few corporate training programmes that has an almost immediate positive return on investment (ROI).

Customised, Results Based Training

At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:

who our Sales Training programs are for

New and seasoned sales professionals and sales managers will all benefit from training using the SOCO Selling methodology. Our interactive training style allows new sales reps to learn from not only the experienced trainer but also their seniors. Sales reps who have been selling for many years can fine tune their craft and learn new skills as the sales profession is always evolving and SOCO Sales Training is always at the cutting-edge of modern sales techniques. Sales is a skill that needs to be sharpened regularly to ensure maximum results.

delivering lasting results

SOCO’s complete training system ensures that you and your team will outlast short-term goals by developing long-term selling behaviours. The SOCO Selling methodology is implemented by multitudes of industry-leading companies across Asia and the world including UOB, SingTel, Spotify, ZenDesk, Millennium Hotels and Maersk, just to name a few.

Whether you have a sales team of one or one thousand, our program is designed to get your sales staff trained quickly and efficiently. 

Learn today and implement new, effective techniques tomorrow.


SOCO Selling Academy

Our award winning e-learning platform SOCO Academy is a vast library of on-demand sales skills training videos.

Available in 5 different languages including English, Indonesian, Thai, Vietnamese and Mandarin, companies around the world use our e-learning platform to onboard mew sales staff, reinforce learning between training sessions and allow staff to learn new skills in their own time. 

7 PILLARs of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick and choose topics based on the pressing needs of the team with the help of one of our program advisors. The basis of SOCO Selling is founded on these seven pillars:

sharing our outstanding experience! the program was interactive and energising and we're looking forward to the follow up component to ensure the results of the training are not 'left in the classroom'.
catherine white
director of sales operations, venetian Resorts
Managing Director
Tom Abbott

Tom Abbott is an international sales expert, trainer, coach, keynote speaker and author of ’The SOHO Solution’, and ‘Social Selling’. Tom delivers keynotes and programmes throughout Asia Pacific to market leaders who want to make a difference in their organisation. Past clients include Ascendas-Singbridge, Maersk, Marina Bay Sands, Millennium Hotels, Prudential, Singtel, Spotify, Swatch Group, United Overseas Bank and Zendesk.

Sales leaders engage Tom for his proven solutions to building high performance sales teams that exceed targets, or looking for sales keynotes that will energise their audience.


Anita based in Shanghai is a highly experienced sales trainer and facilitator with over 15 years of training experience having worked with top international brands including Bosch, Siemens, Estee Lauder, Ray-Ban and Lenscrafters.

in-person or virtual training - the choice is yours

Our complete SOCO Selling methodology is available live in-person, live virtually (VILT) and on-demand in our e-learning platform SOCO Academy. With everything going on in the world, many of our clients are choosing to training their teams in our award winning system either entirely virtually or using a blended learning approach. 


Let’s build Your dream sales TEAM

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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