6 Types Of Sales Leaders

Here are 6 common sales leadership styles: authoritarian, paternalistic, democratic, laissez-faire, transactional and transformational:


Authoritarian sales leaders engage in one-way and downward communication, control discussion with followers, and dominate interaction.


Parental sales leaders could play favourites, including workers more apt to follow and excluding the ones who were less loyal.


Democratic sales leaders share decision-making with group members and believe everyone should play a part in the group’s decisions.


Laissez-faire sales leaders allow followers to have complete freedom to make decisions concerning the completion of their work.


Transactional sales leaders motivate through a system of rewards and punishments e.g. contingent reward and management-by-exception.


Transformational sales leaders work to transform followers’ thinking and inspire them with a sense of purpose and excitement.

Guys I’d love to know, what traits do you feel make for a great leader? Join the discussion on LinkedIn or type your comment below.

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About Tom Abbott

Tom Abbott is the author of 'The SOHO Solution' and 'Social Selling' and the creator of the online sales training platform SOCO Academy. Sales leaders engage Tom for his proven solutions to building high performance sales teams that exceed targets and for motivational keynotes that energise their audiences.

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